Note: The job is a remote job and is open to candidates in USA. Cornerstone OnDemand is looking for a Senior Field Marketing Manager to join their Field Marketing team. The role involves creating impactful marketing campaigns to drive pipeline growth and managing regional events to enhance engagement with potential clients.
Responsibilities
- Collaborate with key sales, marketing, and business development stakeholders to plan and craft creative, impactful multi-channel campaigns to drive pipeline growth in your target sales segment
- Manage and execute regional events and tradeshows, creating a distinct presence for Cornerstone that drives in-person engagement
- Partner with ABM manager on targeted account programs that align to the overall demand generation strategy
- Work directly with portfolio marketing and sales enablement to ensure campaigns are supported by industry vertical-specific insights and content assets
- Gain deep knowledge about industries critical to the Cornerstone business and help drive a feedback loop between sales and field marketing
- Ensure timely deployment of initiatives and campaigns by managing stakeholders, budgets, timelines, and processes
- Work closely with our Business Development team to tailor the broad marketing messaging for “one-to-few” outreach programs
- Measure, analyze and report on the impact of campaign and demand activities on sales pipeline
Skills
- Proven experience writing concise and impactful email communications
- 7+ years of experience creating omnichannel marketing campaigns
- Strong project and program management skills
- Expertise in event logistics and ability to manage multiple concurrent events
- Detail-focused, self-starter with strong cross-functional project management skills
- Hands-on experience managing campaigns across multiple platforms
- Creative mind that thrives on ways to inspire and engage prospects
- Skilled in cultivating trust-based working relationships across different functional teams
- Proven track record of executing effective campaigns that drive pipeline to reach company goals
- Energetic and proactive team player with a sense of humor
- Demonstrated commitment to valuing diversity and contributing to an inclusive working and learning environment
Benefits
- Annual bonuses
- Short- and program-specific awards depending on the role
- A comprehensive benefit offering
- Flexibility and empowerment in your career at Cornerstone
Company Overview
Cornerstone OnDemand offers talent management software that helps organizations in recruiting, training, and managing their people. It was founded in 1999, and is headquartered in Santa Monica, California, USA, with a workforce of 1001-5000 employees. Its website is http://www.cornerstoneondemand.com.