Note: The job is a remote job and is open to candidates in USA. WuXi AppTec is seeking a Digital Marketing & Operations Analyst to support the execution, optimization, and measurement of marketing programs with a focus on HubSpot and Salesforce. The role involves executing campaigns, maintaining data integrity, and ensuring accurate handoff and reporting between marketing and sales systems.
Responsibilities
- Partner with content teams to support campaign execution, tracking, and optimization
- Analyze content engagement performance, including gated vs. ungated strategies, nurturing effectiveness, and user behavior
- Identify underperforming campaigns or assets and provide data-driven recommendations for optimization
- Support website strategy execution, including campaign landing pages, form performance, and conversion optimization
- Analyze and improve technical and on-page SEO performance in collaboration with content and web teams
- Monitor user behavior and engagement data to inform digital experience improvements
- Execute email marketing campaigns in HubSpot, including email build, QA, scheduling, deployment, and performance tracking
- Support campaign execution across HubSpot tools, including forms, landing pages, workflows, lists, and campaigns
- Optimize email and inbound performance using engagement and conversion data (open rates, CTR, form conversion, lifecycle progression)
- Monitor channel health and identify performance trends or degradation
- Apply data-driven improvements to messaging, segmentation, timing, and CTAs in alignment with established strategy
- Support execution of the lead lifecycle within HubSpot, including lead capture, nurturing, re-engagement, qualification, and suppression
- Ensure accurate lead handoff from HubSpot to Salesforce, including lifecycle stage updates, ownership assignment, and field mapping
- Monitor lead flow, routing, and status changes to ensure data accuracy and sales visibility
- Identify and flag issues impacting MQL/SQL progression, attribution, or reporting consistency
- Execute and maintain HubSpot workflows, automation, and lifecycle logic
- Support Salesforce-related marketing operations activities, including campaign member updates, lead status alignment, and reporting accuracy
- Manage assigned initiatives using an Agile approach, including task breakdown, prioritization, sprint-style execution, and delivery tracking
- Coordinate timelines, dependencies, and handoffs across marketing and sales
- Proactively identify execution risks and escalate issues to ensure on-time delivery
- Support ongoing data hygiene across HubSpot and Salesforce, including duplicate management, enrichment support, suppression logic, and validation checks
- Monitor data completeness and accuracy for key fields used in segmentation, routing, attribution, and reporting
- Partner with internal stakeholders to ensure high-quality leads enter and progress through the funnel
- Maintain recurring reports and dashboards in HubSpot and Salesforce
- Analyze campaign, channel, and funnel performance across systems
- Provide concise performance summaries explaining results, drivers, and optimization opportunities
- Support post-campaign reviews and retrospectives to identify learnings and process improvements
- Own pre-launch QA for HubSpot-based campaigns, validating emails, forms, workflows, tracking, lifecycle updates, and Salesforce sync behavior
- Ensure campaigns meet operational, compliance, and data-quality standards prior to launch
- Maintain execution checklists, templates, and documentation to support consistent delivery
- Work closely with marketing, sales, and BU teams to support campaign execution and lead management
- Monitor feedback related to lead quality, engagement, and follow-up effectiveness
- Support user adoption of HubSpot and Salesforce processes through documentation and operational guidance
Skills
- Bachelor's degree in business, analytics, or a related field
- Strong attention to detail and operational discipline
- Ability to manage multiple initiatives in a fast-paced environment
- Comfort executing within defined strategies, workflows, and systems
- Strong written and verbal communication skill
- Hands-on experience or strong exposure to HubSpot and Salesforce
- Familiarity with lead lifecycle concepts, MQL/SQL definitions, and attribution
- Exposure to Agile project management concepts or tools
- Experience supporting reporting or dashboards in a marketing or revenue environment
Company Overview
WuXi AppTec provides a broad portfolio of R&D and manufacturing services that enable companies in the pharmaceutical. It was founded in 2000, and is headquartered in Shanghai, Shanghai, CHN, with a workforce of 10001+ employees. Its website is https://www.wuxiapptec.com.