Note: The job is a remote job and is open to candidates in USA. Nextech is a leader in specialty healthcare technology solutions, and they are seeking a Senior Marketing Operations Specialist. This role involves optimizing systems, data, and processes to enhance the effectiveness of marketing and sales operations, while collaborating with various teams to drive successful campaigns and improve overall company growth and revenue.
Responsibilities
- Support the Marketing Operations Manager in the day-to-day management of the marketing operations tech stack, supporting the implementation of new processes and technologies to enhance marketing operations scalability
- Partner with Demand Generation, Product Marketing, Events, Creatives Services, and Sales to launch successful campaigns and product launch communications across the entire prospect-to-customer journey
- Ensure our marketing database is accurate and properly segmented, maintain data hygiene and governance, and support database growth
- Drive attribution strategy, tracking, testing, reporting, optimization, and analysis through KPIs, real-time dashboards, and key levers that will inform new strategies to continually improve campaign performance
- Work cross-functionally across Marketing, Sales, and Revenue Operations to maintain and optimize our lead lifecycle and scoring processes to increase qualified lead flow
- Optimize marketing automation and workflows to ensure seamless data flow from HubSpot to Salesforce and across other systems and platforms
- Carry out additional responsibilities as assigned based on business need
Skills
- 4+ years of experience in Marketing Operations, Marketing Automation or Marketing Technology in B2B SaaS
- Expert-level experience in HubSpot, including workflows, system administration, and system integrations
- Familiarity with CRM systems like Salesforce and how they integrate with marketing platforms
- Experience with testing, tracking, and reporting of performance metrics
- Strong understanding of email marketing, segmentation, and data management
- Strategic thinker, with strong program and project management skills, attention to detail, and ability to think strategically about complex issues
- Strong verbal and written communication skills to effectively communicate complex programs, processes, recommendations, and data to audiences across functions, teams, and organizational levels
- Proactive team player with a positive attitude who adapts well to changing needs and priorities, ambiguity, experimentation, and iteration, and can pivot easily to achieve goals and deadlines
- HubSpot certification
- Experience with BI tools such as Tableau and Power BI
Benefits
- Generous annual bonus opportunity
- 401(k) with Employer Match
- Flexible Time Off: take time off when you need it without worrying about available hours
- 11 paid holidays
- Your Day Your Way - Celebrate a day of cultural or social significance to you
- Insurance: Choice of Medical, Dental, and Vision plans
- Health Savings Account with employer match
- Flexible Spending Account
- 100% Company-Paid Parental leave (After 6 months with the company)
- 100% Company-Paid Life Insurance and Short/Long Term Disability Insurance
- Nextech Luminary Peer Recognition Program
- Wellness Program including discounts on medical premiums
- Employee Assistance Program with free counseling sessions available
- Corporate Discounts on Retail, Travel, and Entertainment
Company Overview
Nextech Systems is a healthcare technology provider catering to specialty physicians, offering a complete healthcare technology solution. It was founded in 1997, and is headquartered in Tampa, Florida, USA, with a workforce of 501-1000 employees. Its website is http://www.nextech.com.