Note: The job is a remote job and is open to candidates in USA. Boldin is a financial planning platform focused on democratizing financial confidence. The Social Media Manager will be responsible for enhancing Boldin's presence across various social media platforms, creating engaging content, and driving meaningful community interactions to increase brand awareness and engagement.
Responsibilities
- Manage and execute posting across YouTube, Facebook, Instagram, TikTok, X, and LinkedIn
- Develop and maintain a cross-platform content calendar aligned with brand, product, and growth priorities
- Ensure consistency in voice, tone, and messaging across all channels
- Write and produce posts that educate, inspire, and spark conversation
- Translate financial concepts into clear, compelling, culturally relevant content
- Identify and execute on trends, formats, and narratives that drive virality
- Partner with video and design to create engaging short-form and long-form content
- Actively manage comments, conversations, and community interactions
- Build a sense of participation, not just broadcasting
- Develop repeatable formats that encourage sharing, saving, and discussion
- Track and improve key metrics: follower growth, engagement rates, reach, shares, saves
- Test and iterate on formats, hooks, timing, and messaging
- Identify platform-specific strategies to maximize performance
- Work with Content Lead to translate editorial into social-native formats
- Partner with Video Lead on YouTube and short-form video strategy
- Coordinate with PR and Brand on campaigns, launches, and narratives
- Align with Paid Marketing on amplification and testing
- Support company leadership, amplifying thought leadership
- Deliver weekly, monthly, and quarterly reports on traffic and funnel performance for social channels
Skills
- 4+ years of experience in social media, content, or growth roles
- Proven track record of growing and managing social media accounts with measurable results
- Experience creating or directing high-performing content across multiple platforms
- Strong writing and storytelling ability
- Experience working with video content (short-form and/or YouTube)
- Deep familiarity with social analytics and performance optimization
- Strong understanding of personal finance, retirement planning, or willingness to rapidly build expertise
- Ability to collaborate across teams and functions
- Comfort using AI tools to enhance content creation and workflow
Company Overview