Note: The job is a remote job and is open to candidates in USA. Pomeroy is a leader in digital workplace solutions, focusing on transforming how people experience work. They are seeking a Senior Field Marketing Manager to drive regional demand generation and pipeline acceleration, partnering closely with Sales to craft impactful marketing programs and strategies.
Responsibilities
- Design and execute high-impact field marketing program, executive roundtables, summits, industry events, partner initiatives, and targeted outreach campaigns
- Own and optimize the regional marketing calendar, ensuring every initiative to increase pipeline and achieve revenue goals
- Build integrated campaigns across digital, content, and in-person channels to engage and convert highvalue accounts
- Lead standout events like national sales meetings, executive summits, and client experiences
- Analyze performance, track pipeline influence, and continuously refine programs for impact
- Act as the go-to marketing strategist for regional Sales and Channel teams
- Develop and execute account-based marketing (ABM) strategies targeting key decision-makers like Clos and CTOs
- Support active deals with tailored content, engagement, and personalized marketing assets
- Collaborate with partners and channel teams to co-create campaigns
- Contribute to RFP responses with compelling narratives that elevate Pomeroy's differentiation
- Translate core brand messaging into compelling, audience-specific campaigns that resonate regionally
- Collaborate on vertical-specific content across industries like healthcare, retail, manufacturing, and financial services
- Ensure every touchpoint from events to campaigns reflects a consistent, powerful brand voice
- Track and manage campaign performance using tools like HubSpot and Salesforce
- Deliver clear, actionable reporting on pipeline contribution, ROI, and marketing effectiveness
- Use intent data and sales intelligence tools (e.g., Zoomlnfo) to sharpen targeting and prioritize opportunities
Skills
- Bachelor's degree in Marketing, Business, Communications, or any related field
- 8+ years of B2B marketing experience
- Experience MUST be one of these areas or related: field marketing, demand generation, or account-based marketing
- Proven success driving pipeline and revenue impact
- Experience in IT services, SaaS, cloud, or technology-driven environments
- Strong ABM expertise and deep collaboration with Sales teams
- Proficiency in HubSpot (or similar) and Salesforce
- Exceptional project management skills and ability to juggle multiple initiatives
- Willingness to travel
- Experience marketing to IT leadership in mid-market and enterprise accounts
- Familiarity with intent data and sales intelligence platforms (Zoomlnfo, 6sense, Bombora)
- Background in high-growth or private equity-backed environments
- Experience with partner and channel co-marketing strategies
- Exposure to RFP processes or proposal development in tech services
Benefits
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Company Overview
Technology is mission-critical to your business so it must work — continuously. It was founded in 1982, and is headquartered in Hebron, Kentucky, USA, with a workforce of 1001-5000 employees. Its website is http://www.pomeroy.com.