Note: The job is a remote job and is open to candidates in USA. Skillz is a founder-led global holding company focused on building businesses that empower people to create and compete. The Product Marketing Associate/Senior Product Marketing Associate will support the execution of sweepstakes campaigns and player lifecycle initiatives, driving player acquisition and engagement on the Skillz platform.
Responsibilities
- Plan and manage Skillz sweepstakes player acquisition, engagement, and retention campaigns (emails, push notifications, in-app campaigns, sweepstakes entry promotions, and coin bundle offers)
- Develop limited-time sweepstakes offers, prize-based promotions, and seasonal sweepstakes events to drive player activity and coin purchases
- Maintain the Skillz sweepstakes campaign calendar and ensure timely, error-free, and compliant execution of all events
- Use data insights and analytics to optimize sweepstakes campaigns and proactively recommend improvements to engagement and monetization mechanics
- Run A/B tests on sweepstakes campaign mechanics, entry offers, and prize structures; track key metrics and deliver actionable results
- Collaborate with Analytics, Product, Design, and Legal/Compliance teams to integrate sweepstakes campaigns seamlessly and ensure regulatory adherence
Skills
- Bachelor's degree in Marketing, Business, Communications, or a related field
- 1–3 years (Associate) or 3–5 years (Senior Associate) of experience in mobile gaming, sweepstakes, social casino, or consumer app marketing
- Experience with campaign management and CRM platforms (e.g., CleverTap, SpringBig, Braze) and analytics tools (e.g., Google Analytics, Tableau, AppsFlyer)
- A/B testing and data-driven decision-making experience
- Ability to plan, coordinate, and execute sweepstakes campaigns, limited-time offers (LTOs), seasonal activations, and promotional events with strong attention to detail and operational excellence
- Understanding of player acquisition, engagement, retention, and conversion strategies, with the ability to optimize campaigns that improve key player lifecycle metrics such as pMAU, depositor conversion, and D30 retention
- Proven ability to work effectively across Product Marketing, Product, Analytics, Compliance, and Operations teams to ensure campaigns are launched accurately, on time, and in alignment with business objectives
- Ability to analyze campaign performance data, identify trends and opportunities, and make data-driven recommendations to improve promotional effectiveness and player engagement outcomes
- Familiarity with sweepstakes regulations, promotional compliance requirements, and operational processes necessary to ensure campaigns adhere to legal and platform guidelines
- LiveOps experience is a strong plus
- Familiarity with sweepstakes mechanics and promotional compliance requirements (no-purchase-necessary rules, prize fulfillment, applicable state regulations) is a strong plus
Benefits
- 100% coverage for medical, dental, and vision for you and your dependents.
- 401K matching, equity incentives, pre-tax benefit options, and more.
- Meditation and mental health resources, physical fitness coaching and classes, family planning assistance, virtual therapy sessions, and more.
- Competitive PTO and company holidays.
- Free daily lunch, snacks, a full-size gym with showers, commuter benefits, team events, and more.
Company Overview