Note: The job is a remote job and is open to candidates in USA. Gifthealth is revolutionizing healthcare by simplifying the management of prescriptions and health services. They are seeking a Product Manager for Patient Communications to own the end-to-end patient communications product, driving a personalized patient journey through effective communication strategies.
Responsibilities
- Own the patient communications roadmap across SMS and email — prescription status updates, refill reminders, onboarding flows, and beyond
- Build the foundation for patient journey mapping: define lifecycle stages, segment patients by behavior and need, and design tailored communication tracks for each
- Design and run A/B tests and experiments to optimize message timing, content, cadence, and channel — with a clear framework for what we learn and how we act on it
- Ensure communications are deeply integrated with the patient portal and checkout flow, not bolted on — the in-app and out-of-app experience should feel like one journey
- Partner with engineering to build on top of Twilio, understanding its capabilities and constraints well enough to make sound product and architecture decisions
- Define the metrics that matter — open rates, click-through, on-treatment rates, support deflection — and drive toward them
- Work with clinical and compliance to ensure all communications meet regulatory requirements
- Collaborate with design and content to make every message feel warm, clear, and on-brand
Skills
- Bachelor's Degree
- 3+ years of product management experience, with demonstrated ownership of a communications, lifecycle, or engagement product
- Familiarity with Twilio or a comparable SMS/messaging platform — you don't need to have built the infrastructure, but you need to understand how it works
- Some experience with customer or patient journey thinking — segmentation, lifecycle stages, or personalization — even if you haven't built a full program from scratch
- An experimentation mindset — you know how to frame a hypothesis, design a test, and draw conclusions from data
- Experience working on a product where communications connect to an in-app experience (portal, app, or checkout), not just standalone outbound messaging
- Comfort in a fast-moving environment where you'll need to build structure, not just follow it
- Healthcare or regulated environment experience is a plus, not a requirement
Benefits
- Fully Remote work location option
- Regular meetings with teams, departments, or leadership to ensure alignment.
- Schedule: 8:00 A.M. to 5:00 P.M. Monday through Friday with night and weekend hours on occasion as determined by the needs of the business and cross-facility travel as needed.
Company Overview