Note: The job is a remote job and is open to candidates in USA. Merlin Entertainments is seeking a Marketing Manager Gateway NA to develop and execute innovative, data-driven campaigns that drive consumer demand and maximize ROI. This role involves collaborating with various teams to enhance the guest experience and achieve revenue targets through integrated marketing strategies.
Responsibilities
- Collaborate with the Senior Creative & Media Marketing Manager to develop and align cluster marketing strategies with overall business objectives, ensuring a cohesive brand presence
- Lead the end-to-end planning, development, and activation of integrated marketing campaigns that engage target audiences and deliver commercial and brand results
- Oversee the development and adaptation of creative campaigns from brief to execution, ensuring alignment with brand positioning and global frameworks
- Partner with the Global Brand team to maintain consistent messaging, protect brand identity, and drive growth across all marketing activities
- Navigate a matrix environment to build strong partnerships across internal teams and external agencies to ensure integrated customer touchpoints
- Utilize data and insights in collaboration with the Global Insights team to understand customer behavior, track market trends, and place the target audience at the heart of all marketing plans
- Support the GTM Director by tailoring global marketing frameworks and activities to meet local market needs while driving regional best practices
- Role model company values and behaviors to foster a collaborative, creative, and high-performing team environment
- Manage the cluster marketing budget to ensure optimal resource allocation with zero overspend, while providing data-driven reports and recommendations to senior leadership
Skills
- 5+ years of experience in marketing roles, ideally within entertainment, hospitality, tourism, or retail sectors
- Excellent verbal and written communication skills
- Proven success in developing and executing integrated marketing campaigns
- Experience working within complex organizations and collaborating with different teams, balancing priorities
- Leadership and people management skills, with experience in managing and developing people, directly or indirectly
- Strong analytical and strategic thinking abilities, with a track record of using data-driven insights to inform marketing strategies
- Excellent stakeholder management
- Proven experience managing marketing budgets and demonstrating marketing ROI. Robust commercial understanding in particular the role marketing plays in business performance
- A passion for the entertainment and tourism industry, with a customer-first approach to marketing
Benefits
- Excellent Health Care Options: Comprehensive medical, dental, and vision coverage.
- Paid Time Off (PTO).
- Merlin Magic Pass: Free entry for friends and family to our amazing parks & attractions.
- Recognition Programs and Rewards.
- 401(k) Program: Save for the future with company matching contributions.
- Tuition Reimbursement Programs: Get support for further education and career growth.
- Numerous Learning and Advancement Opportunities: Grow your skills and advance your career with us!
Company Overview
Merlin Entertainments is the largest European entertainments company operating in Europe. It is a sub-organization of Blackstone Group. It was founded in 1999, and is headquartered in Poole, Dorset, GBR, with a workforce of 10001+ employees. Its website is https://www.merlinentertainments.biz.