Note: The job is a remote job and is open to candidates in USA. Creative Circle is seeking a Marketing Analytics Program Manager to lead marketing measurement and analytics initiatives with a focus on Marketing Mix Modeling (MMM) and cross-channel media performance. The role involves partnering with external vendors, interpreting analytics outputs, and delivering insights to inform media investment decisions and business strategy.
Responsibilities
- Own and lead marketing analytics and measurement programs, including MMM and advanced performance initiatives
- Partner with external measurement vendors (e.g., Nielsen, Analytic Partners) to define scope, timelines, and deliverables
- Interpret MMM and attribution outputs, translating results into clear recommendations for budget allocation and media strategy
- Serve as the bridge between media, analytics, and business stakeholders, ensuring alignment and adoption of insights
- Evaluate cross-channel performance across Meta, Google, DSPs, and other platforms to inform optimization and investment decisions
- Drive forecasting, scenario planning, and investment modeling efforts
- Establish and maintain measurement frameworks, KPIs, and reporting standards
- Deliver executive-ready presentations and insights to leadership
- Ensure data quality by partnering with teams on data validation and reporting accuracy
Skills
- 7+ years of experience in marketing analytics, marketing science, or media strategy, ideally within an agency or performance-driven environment
- Proven experience leading or owning MMM or advanced measurement programs, including vendor management and output interpretation
- Strong understanding of paid media and cross-channel performance (Meta, Google Ads, DSPs, etc.)
- Experience translating analytics into business strategy and media investment decisions
- Demonstrated program or project management experience, managing timelines, stakeholders, and deliverables
- Experience supporting retail or consumer-facing organizations
- Strong communication skills with the ability to deliver clear, actionable insights to senior stakeholders
- Ability to balance strategic leadership with hands-on analytical work
- Background in marketing science, media measurement, or analytics consulting
- Familiarity with Paid Journey Management (PJM) or full-funnel analytics frameworks
- Experience working with large-scale media budgets and enterprise marketing teams
Benefits
- Minimum Essential Coverage (MEC) medical plan
- Dental/vision/term life package
- Discount prescription program
- Critical illness
- Accident
- Tele-behavioral health
- 401(k) plan
- Sick leave is provided to Candidates whose assignment work location is in a state or city subject to sick leave laws
- A Minimum Value (MV) PPO medical plan
- Employee Stock Purchase Plan
- Paid holiday eligibility are based on length and dates of service
Company Overview
Creative Circle is one of the largest creative staffing agencies in North America It was founded in 2008, and is headquartered in Atlanta, Georgia, USA, with a workforce of 201-500 employees. Its website is http://creativecircle.com.