Note: The job is a remote job and is open to candidates in USA. demandDrive is a growth-focused go-to-market agency that helps B2B organizations accelerate pipeline and revenue through integrated sales, marketing, and revenue operations solutions. As a Marketing Account Manager, you will lead complex marketing accounts, focusing on website optimization and CRM strategy, while ensuring all deliverables align with the client’s business objectives.
Responsibilities
- Act as the lead strategist for our flagship account, ensuring all initiatives across SEO, CRO, and CRM are integrated and driving toward specific growth KPIs
- Move beyond "order taking" to provide a strategic lens on all projects, identifying gaps in the current user journey and proposing innovative digital solutions
- Serve as the high-level orchestrator between client stakeholders and internal specialists, ensuring that requirements are communicated clearly and executed cohesively across all departments
- Drive the roadmap for website excellence, focusing on the technical health of the site, organic search visibility, and conversion rate optimization (CRO) to maximize user journey efficiency
- Partner with the client to refine their CRM strategy, ensuring data-driven personalization and seamless handoffs between web experiences and lead nurturing
- Translate complex client goals into actionable project plans for internal specialists (Dev, UX/UI, SEO, and Data), ensuring the technical execution matches the strategic vision
- Oversee the planning, resourcing, and delivery of large-scale website projects—ranging from technical audits and landing page optimization to full-site enhancements
- Use Wrike to manage sophisticated workflows, budgets, and team resourcing, ensuring high-stakes projects remain on-time and on-budget
- Proactively identify opportunities to expand the account's digital footprint through new technologies, service offerings, and strategic pivots
- Regularly interpret web performance metrics and CRM data to report on ROI and pivot strategies in real-time based on user behavior
Skills
- 3–5+ years of account management experience within a digital marketing or web agency, specifically managing high-revenue or enterprise-level clients
- A strong understanding of the Website Lifecycle, including SEO best practices, technical web requirements, and how UX/UI impacts the user journey
- Proven ability to look at a project and see the 'big picture'—you should be comfortable discussing LTV, conversion funnels, and data integration
- Experience working with CRM platforms and an understanding of how they integrate with web properties to drive conversions
- Expert-level ability to manage cross-functional teams and complex timelines without losing sight of the details
- Exceptional presentation and interpersonal skills; ability to navigate high-pressure situations with grace and authority
- Must bring a high level of 'proactive energy'—we want someone who is genuinely excited by solving puzzles and exceeding client expectations
- Bachelor's degree in Marketing, Communications, Business, or a related technical field
Benefits
- Hybrid or remote (dependent on location)
- Health coverage and other health & wellness benefits via BCBS, vision care, dental coverage (Delta Dental), paid paternity & maternity leave, life+disability insurance, 401(k) matching.
- Paid time-off, including 14 paid holidays.
- Great work-life balance & positive company culture.
- Team happy hours.
- Business casual dress code.
- Company laptop, full tech stack+tools, and other resources provided by demandDrive.
Company Overview