Note: The job is a remote job and is open to candidates in USA. Hasbro is a company that takes play seriously, seeking passionate individuals to help reimagine their iconic brands. The Manager Global Brand Development & Marketing will develop marketing strategies and collaborate with various teams to create unforgettable consumer experiences for their toy and game brands.
Responsibilities
- Responsible for translation of brand strategy into integrated go-to-market plans for assigned brands and priority products, inclusive of objectives, positioning, target audiences, and channel mix
- Execute campaigns across retail, media, digital and social, creator, PR, events and more in close partnership with Senior Managers, cross-functional teams, and agencies
- Lead day-to-day program execution with internal and external partners, keeping work aligned, on brief, and moving forward
- Write clear, effective briefs and support creative development and asset production from concept through delivery and localization, leveraging AI where appropriate
- Deliver region-ready assets, toolkits, and calendars that enable adoption and adaptation at speed while maintaining brand cohesion
- Track and measure against KPIs, synthesize learnings, and support optimization recommendations to improve impact
- Manage project timelines, budgets, and deliverables for assigned initiatives, ensuring executional excellence and on-time delivery
- Partner with regional marketing teams and key accounts to ensure local insights, retail moments, and channel realities are reflected in plans and executions
- Work closely with Brand Creative to ensure visual and tonal consistency across platforms, activations, and content
- Stay curious and proactively identify new formats, platforms, and cultural moments that help our brands connect authentically with consumers
- Prepare clear updates, recaps, and presentations that communicate plans, progress, and results to stakeholders
Skills
- Bachelor's degree in marketing or related field
- 5+ years in integrated consumer marketing/brand management with proven campaign/brand activation experience
- Data-driven mindset: Ability to review insights, pull out key learnings, and action against them
- Team player: Ability to share and build on good ideas
- Storyteller: Ability to organize and share sophisticated information in a compelling way using story to persuade an audience
- Channel knowledge: Knowledge of key marketing channels, including digital marketing and media, ecomm, social, YouTube, PR, and retail
- Organization and detail orientation: Ability to manage multiple projects at a time with attention to detail
- Strong leadership and networking abilities
- Proficiency in project management, Microsoft Office, and budget management
- MBA a plus
- Toy, Game or Licensing experience a plus
Benefits
- Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility.
- Health & Wellness
- Time Off to Recharge
- Financial Well-being
- Life & Family Support
- Volunteer and Community Initiatives
- Learning & Development
- Exclusive Perks
Company Overview
Hasbro is engaged in providing children’s and family leisure time products with brands and entertainment properties. It was founded in 1977, and is headquartered in Pawtucket, Rhode Island, USA, with a workforce of 5001-10000 employees. Its website is https://shop.hasbro.com.Company H1B Sponsorship
Hasbro has a track record of offering H1B sponsorships, with 1 in 2026, 1 in 2025, 5 in 2024, 2 in 2020. Please note that this does not guarantee sponsorship for this specific role.