Note: The job is a remote job and is open to candidates in USA. NAVEX is a company focused on transforming the world to ensure safety and ethical standards are upheld. They are seeking a Senior Global Paid Media Manager to lead and scale their paid media strategy across various regions, driving measurable impact on pipeline and revenue through strategic campaigns.
Responsibilities
- Own global paid media strategy aligned to demand generation campaigns and goals, including pipeline and revenue growth
- Allocate and optimize budget across regions and channels to maximize performance and efficiency by providing actionable insights and strategic recommendations
- Partner with regional stakeholders to adapt global strategy for EMEA and Japan, with sensitivity to market maturity and brand awareness goals
- Establish KPIs and own, track and measure performance against them, including CPL, CAC, MQLs, pipeline, revenue and ROAS
- Ensure strong attribution and measurement frameworks are in place and continuously improved via a data integration mindset to the program, including a deep understanding of UTM strategy, naming conventions and data flows
- Manage and hold accountable global agency partners, including a paid search agency responsible for execution through structured reporting, performance reviews, and continuous optimization
- Partner closely with Demand Generation, SEO, Creative, Field Marketing, Content, and Web teams to align paid media efforts with broader campaign strategies (ABM and otherwise) and sales priorities
- Oversee performance and cohesive strategy across key channels, including Paid search (Google, Bing); Paid social (LinkedIn, Meta); Display and programmatic; and software review platforms (e.g., G2, Software Advice)
Skills
- 5+ years of experience in paid media, preferably in B2B SaaS or a related industry
- Proven track record of driving pipeline and revenue through paid media programs
- Experience managing global campaigns across multiple regions (North America, EMEA, APAC/Japan preferred)
- Strong understanding of performance marketing metrics, attribution models, and funnel optimization
- Experience managing external agencies and holding them accountable to performance goals
- Hands-on familiarity with paid media platforms (Google Ads, LinkedIn, etc.), particularly in measurement and setup to validate strategy and diagnose issues
- Familiarity with tools like GA4, Google Tag Manager, Salesforce, Marketo and Power BI to tell the story of paid media influence through data
- Both agency and in-house experience
- Experience supporting ABM strategies
- Familiarity with marketing automation and CRM systems (e.g., Salesforce, Marketo)
- Experience scaling or transforming a maturing paid media program
- Culture Agility. Comfort working in a fast-paced, candid environment that values innovation, healthy debate, and follow-through
- AI Readiness. Curiosity and willingness to use AI and emerging technologies to elevate your work and deliver smarter outcomes
Benefits
Company Overview
NAVEX empowers over 88 million employees and 13,000 customers around the world to manage and mitigate risks with confidence. It was founded in 1998, and is headquartered in Lake Oswego, Oregon, USA, with a workforce of 1001-5000 employees. Its website is http://www.navexglobal.com.