Note: The job is a remote job and is open to candidates in USA. Nexus Family Healing is a national mental health organization dedicated to empowering children, families, and adults. They are seeking a Donor Marketing Manager to develop strategies that drive donor engagement and acquisition, manage annual giving campaigns, and oversee donor communications.
Responsibilities
- Develop and implement engagement strategies for identifying and engaging potential donors
- Develop and execute first-time-donor focused fundraising campaigns
- Utilizing data, testing and best practices identify donor attributes and implement tactics that bring prospects further down the funnel of giving
- Develop annual giving strategies focused on first-year givers and on renewal of core donor base using various tactics such as direct mail, online and peer-to-peer fundraising
- Works closely with Donor Services Director to review data and adjust plans regarding renewal of support and increased support from existing donors and re-activate lapsed supporters
- Collaborate with Digital Marketing Manager and Sr. Communications Manager to execute campaigns across marketing platforms and establish consistent presence for foundation activities
- Leads the development of core fundraising materials and engagement tools such as newsletters, reports, presentations, emails, welcome packets, employee-giving materials
- Actively works to identify youth success stories. Articulates and shares the impact of donations to youth and families through various channels
- Working with the Digital Marketing Manager and Communication Manager, maintain an active level of written and digital awareness and correspondence with all donors
- Partners with Foundation team to establish annual revenue goals and track progress towards those goals throughout the fiscal year
- Establish acquisition performance indicators; collaborate with the Donor Services Director to analyze and interpret donor data including giving frequency, consistency, responsiveness, and events attended; identifies giving trends and patterns and creates growth goals and objectives
Skills
- Bachelor's degree or combination of education and related experience in marketing, communications and philanthropy
- 5+ years experience in marketing and/or communications
- 3+ years experience working with a development team and/or engaging donors
- 2+ years working with CRM software (Blackbaud preferred but not required)
- 2+ years experience developing, tracking, communicating, and attaining strategic departmental goals, objectives and performance indicators
- Working knowledge of nonprofit donor marketing best practices
- Advanced experience with Microsoft Office, Office 365, and ability to learn computer software programs
- Valid driver's license required. Must meet state regulating agency and Home Office driving requirements
- 5+ years experience in marketing
- 3+ years experience with a development and/or philanthropic entity
Benefits
- Four weeks paid time off (PTO) in the first year of employment
- Multiple options for health insurance coverage
- No-cost life insurance
- Short/long-term disability insurance
- 401k match
- NEW - Talkspace Therapy Benefit for the whole family
- NEW - Hinge Health Benefit for the whole family
- NEW – Carrot Fertility Benefit
- Tuition assistance and training opportunities
- Advancement pathways and internal promotion
Company Overview
Nexus Family Healing is a mental and behavioral health organization to heal trauma, break cycles of harm, and reshape futures. It was founded in 1972, and is headquartered in Plymouth, Minnesota, USA, with a workforce of 1001-5000 employees. Its website is https://www.nexusfamilyhealing.org.