[Remote] Director, Performance & Paid Media (AI-Native)

Note: The job is a remote job and is open to candidates in USA. 1Password is a leading cybersecurity company focused on creating a safe digital environment for businesses. The Director of Performance Marketing will lead the performance marketing strategy to drive sales-led and product-led growth, focusing on innovative AI-driven marketing solutions and managing a high-performing team.

Responsibilities

• Deliver a clear, multi-year performance marketing strategy that directly maps to 1Password's PLG revenue and SLG pipeline targets, with measurable milestones the team is accountable to
• Drive quarterly and annual plans that show exactly where the budget is going, what outcomes are expected, and how you'll adjust when reality diverges from the plan
• Drive meaningful improvements in team output and efficiency by deploying AI tools across campaign planning, creative testing, audience development, and performance analysis
• Reduce time-to-insight and time-to-action on campaign performance by embedding AI-enhanced analytics into daily and weekly workflows
• Deliver pipeline contribution from paid channels that meets or exceeds targets across paid social, paid search, programmatic, content syndication, and emerging channels
• Build a full-funnel channel portfolio with clear evidence of how each channel contributes at awareness, consideration, and conversion
• Own weekly and monthly performance reporting that tells a story beyond the numbers, so stakeholders understand what's driving results and what decisions need to be made. Use AI to continuously update and broadcast your analysis
• Build a test-and-learn rigor that moves the team away from gut-driven decisions toward evidence-backed investment choices over time
• Deliver accurate budget forecasts with variance explanations, and build a track record Finance and the executive team can rely on
• Leverage planning models and agentic AI to make budget allocation decisions that improve efficiency metrics (CPL, CAC, pipeline ROI) year over year, not just conduct traditional spend management
• Produce clear, honest budget recommendations when things aren't working, including when that means reallocating away from a favored channel or approach
• Lead a team where each person knows what they're accountable for, has a clear development plan, and is continually growing their skillsets along with the business needs
• Retain top performers by creating an environment that challenges them, rewards results, and gives them meaningful work to do
• Manage individuals, agents, and people who are managing their individuals and agents. Build a cohesive team culture based on human expertise, taste, and judgement combined with AI curiosity and ambition
• Establish a team reputation within Marketing for producing work that is rigorous, fast, and genuinely tied to business outcomes

Skills

• 10+ years in B2B performance marketing or demand generation, with a track record of hitting pipeline and revenue contribution targets, not just managing programs
• Demonstrated results using AI in a marketing context, specific examples of where you applied it, what changed, and what it produced
• Proven success scaling paid programs in B2B SaaS that you can point to with real numbers
• Deep channel expertise across paid social (LinkedIn, Meta, Reddit, etc.), paid search, programmatic, content syndication, and traditional media with results to back it up at each layer
• Experience managing inside a sales-assisted or enterprise GTM motion, where the handoff to Sales is as important as the lead itself
• A history of building teams that grow, retain top talent, and consistently deliver
• Experience with AI agent frameworks or LLM-powered marketing workflows at a practical level

Benefits

• Immediate participation in 1Password's benefits program (health, dental, 401k and many others)
• Utilization of our generous paid time off
• An equity grant
• Participation in our incentive programs
• Immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others)
• Utilization of our generous paid time off
• An equity grant
• Participation in our incentive programs
• Maternity and parental leave top-up programs
• Competitive health benefits
• Generous PTO policy
• RSU program for most employees
• Retirement matching program
• Free 1Password account
• Paid volunteer days
• Peer-to-peer recognition through Bonusly
• Remote-first work environment

Company Overview