Note: The job is a remote job and is open to candidates in USA. Net at Work is one of North America’s largest technology advisors and solution providers for small and mid-size businesses. The Head of Revenue Marketing will focus on driving demand generation and transforming go-to-market strategies into a scalable, AI-powered pipeline engine, ensuring full-funnel accountability while collaborating with Sales Leadership and RevOps.
Responsibilities
- Manage multi-channel demand generation strategies across digital, events, ABM, partner, and outbound channels
- Leverage AI-driven audience segmentation, intent data, and predictive modeling to improve targeting and conversion
- Orchestrate full-funnel campaigns with product marketing managers using automation and agentic workflows to increase speed, scale, and personalization
- Work closely with the BDR management team to optimize outreach strategies and use AI-assisted insights to drive pipeline progression and efficiency improvements
- Track and report on channel mix success using performance data, CAC efficiency, and AI-based recommendations
- Own funnel performance through SQO (Inquiry → MQL → SQO)
- Deploy AI models and analytics to identify bottlenecks, leakage points, and conversion opportunities in real time
- Utilize agentic tools to autonomously surface insights, recommend actions, and trigger optimizations across the funnel
- Establish standardized funnel definitions, governance, and performance benchmarks
- Work with the Martech, internal agency and product marketing teams to integrate AI tools (predictive scoring, generative content, conversational AI, data enrichment, intent platforms)
- Work with the Martech, internal agency and product marketing teams to deploy agentic workflows that automate campaign execution, lead routing, scoring, and reporting
- Ensure data integrity, unified customer view, and seamless system interoperability
- Define and manage multi-touch attribution models enhanced by AI for more accurate revenue mapping
- Partner with Sales and RevOps to build forecasting models and pipeline coverage frameworks
- Establish shared accountability for pipeline generation and revenue outcomes
- Use predictive analytics to anticipate pipeline gaps and proactively adjust programs
- Participate in executive forecasting cadences with data-backed insights and scenario modeling
- Define models for AI-driven lead scoring, routing, and next-best-action frameworks for in-life clients
- Optimize in-life engagement through personalization engines and behavior-triggered campaigns
- Continuously refine lead management processes with automation and agent-based orchestration for in-life client base
- Establish a rigorous reporting cadence supported by real-time dashboards and insights including performance alerts
- Enforce SLAs across Marketing, BDR, and Partner channel team with automated monitoring and escalation workflows
- Deliver executive-level performance reporting with clear diagnostics, root-cause analysis, and recommended actions
- Identify and redesign manual, fragmented marketing processes into automated, AI-driven workflows
- Build and deploy agentic systems that can: Execute campaign tasks autonomously, Monitor funnel health and trigger interventions, Recommend budget allocation and channel optimization across channels, Work with Product Marketing and the Internal Agency to generate and test content variations at scale
- Establish a culture of continuous improvement through AI experimentation and rapid iteration
- Evaluate and pilot emerging AI tools to maintain a competitive advantage in demand generation
Skills
- 8+ years in B2B marketing with deep expertise in demand generation and revenue marketing
- Proven track record of building predictable pipeline engines in SMB and mid-market environments
- Hands-on experience with AI-powered marketing tools (predictive analytics, generative AI, conversational AI, intent platforms)
- Experience using marketing automation and CRM platforms (Marketo, Dynamics, Outreach, etc.)
- Strong understanding of data architecture, attribution modeling, and revenue analytics
- Demonstrated success in driving process transformation through automation and AI
- Operates with a revenue-first mindset with accountability to pipeline and revenue outcomes
- Change agent capable of leading AI transformation across marketing teams
- Strong cross-functional collaborator with Sales, RevOps, and Executive Leadership
- Balances strategic vision with hands-on execution and rapid iteration
- Familiarity with agentic frameworks, workflow automation tools, and API-based integrations is strongly preferred
Benefits
- This position is also eligible for a bonus in accordance with the terms of the Company's plan.
- Health and Welfare (Medical, Dental, Vision)
- Accident, Critical Illness, and Hospital Indemnity
- Employee Assistance Program (EAP)
- Life and AD&D Insurance
- Short- and Long-Term Disability Insurance
- Flexible Spending Accounts
- Transportation and Parking Accounts
- Health Savings Accounts (with company contribution)
- Retirement Planning (401k with matching contribution)
- Legal Benefits
- Identity Theft Protection
- Pet Insurance
- Wellness Program Offerings
- Paid Time Off, accrued per pay period based on years of service starting at 15 days annually.
- 8 Paid Holidays per year, including 1 floating holiday.
Company Overview
Net at Work is a Business Management Solution provider for the Chemical Industry. It was founded in 1996, and is headquartered in New York, New York, USA, with a workforce of 201-500 employees. Its website is http://www.netatwork.com.Company H1B Sponsorship
Net at Work has a track record of offering H1B sponsorships, with 1 in 2024, 1 in 2021. Please note that this does not guarantee sponsorship for this specific role.