Note: The job is a remote job and is open to candidates in USA. Great American Media is a family-friendly media company with a diverse portfolio of brands. They are seeking a Director of Performance Marketing to lead data-driven marketing initiatives, overseeing acquisition, engagement, and retention campaigns across various channels, while managing budgets and analyzing performance metrics.
Responsibilities
- Oversee the planning, execution, and optimization of acquisition, engagement, and retention campaigns across digital and traditional channels, including paid media, search, social, email, and affiliate programs
- Develop and manage performance marketing strategies, own key growth and ROI metrics, and work closely with brand, product, and content teams to align campaigns with programming and release schedules
- Build and manage budgets, forecast performance, analyze campaign results, and present insights and recommendations to senior leadership
- Manage agency and vendor relationships, lead a small marketing team, and continuously test new channels, creatives, and tactics to drive measurable growth
Skills
- Strong foundation in Marketing, with proven experience in performance marketing, growth marketing, or digital marketing leadership roles
- Expertise in Market Planning and Marketing Management, including budgeting, forecasting, campaign orchestration, and cross-channel media planning
- Proficiency in Market Research, audience segmentation, and competitive analysis to inform strategy and optimize campaign performance
- Experience collaborating with Sales teams to align performance marketing initiatives with revenue goals, distribution strategies, and partner campaigns
- Demonstrated ability to work with analytics tools (e.g., Google Analytics, marketing attribution platforms, BI dashboards) and to interpret data into actionable insights
- Proven leadership experience managing and mentoring marketing professionals and coordinating work with agencies and external partners
- Excellent communication, presentation, and stakeholder management skills, with the ability to influence decisions using data and clear reasoning
- Bachelor's degree in Marketing, Business, Communications, or a related field; an advanced degree or relevant certifications (e.g., digital marketing, analytics) are a plus
- Background in media, entertainment
Company Overview
Great American Media is home to a family-friendly portfolio of brands including Great American Family, Great American Pure Flix and Great American Faith & Living. It was founded in 2021, and is headquartered in Fort Worth, Texas, USA, with a workforce of 51-200 employees. Its website is https://gacmedia.com/.