Note: The job is a remote job and is open to candidates in USA. Stella Rising is a leading marketing and media agency for high-growth consumer brands. They are seeking a Content & Social Search Specialist to advance their content marketing practice by managing content strategy, improving processes, and optimizing social content for discoverability.
Responsibilities
- Support content strategy for a portfolio of client accounts, ensuring goals are met through effective planning and execution
- Develop content strategies that align with client business objectives and drive measurable results
- Guide content from ideation through production, approval, distribution, measurement, and ongoing optimization
- Collaborate with writers, SMEs, designers, developers, and marketing stakeholders to deliver cohesive content programs
- Ensure content meets quality standards and aligns with brand voice, tone, and guidelines
- Execute keyword research, content planning, and SEO optimization
- Create content briefs that include keyword targeting, competitor insights, and internal linking recommendations
- Edit and optimize content from writers, content creators, and subject matter experts
- Identify opportunities to refresh or improve existing content to increase organic traffic and engagement
- Identify social search queries, trends, and high-intent behavior relevant to client industries and goals
- Audit existing social content (e.g., TikTok videos, YouTube videos, social posts) to identify opportunities for improved search visibility based on platform-specific ranking factors
- Optimize metadata for social platforms, including captions, keywords, tags, hashtags, descriptions, titles, sounds, and text overlays, to increase organic discoverability
- Develop platform-specific optimization frameworks that help content surface for targeted search queries within social apps
- Partner with client content and social teams to develop and implement strategies that improve ranking potential without requiring the creation of new assets
- Monitor organic search rankings and visibility and provide performance insights and actionable recommendations
- Stay current with platform algorithm updates, social search behaviors, and trending keywords within short-form and video-first ecosystems
- Build and present performance reporting that tells a clear story of what’s working, what’s not, and what to do next
- Track and report on key performance indicators (KPIs) to measure content success
- Use analytics and performance data to inform future strategy and optimization decisions
- Develop, refine, and document SOPs to improve content strategy and production workflows
- Create new SOPs and deliverables as client needs and industry trends evolve
- Train newer team members on processes, best practices, and strategy execution
- Provide guidance and support that contributes to junior team member growth
- Stay up to date on SEO, content marketing, UX, and emerging technologies
- Integrate basic UX principles into content strategy to improve user experience and engagement
Skills
- 3–4 years of experience in content marketing and/or SEO (preferred)
- Proven track record of meeting or exceeding KPIs for client accounts
- Strong writing and editing skills (writing samples required)
- Hands-on experience with keyword research tools and optimization best practices
- Deep understanding of platform-specific search behaviors on TikTok, YouTube, Instagram, and other social discovery tools
- Experience optimizing content for social search (e.g., TikTok SEO, YouTube SEO), including metadata, keywords, hashtags, and on-video text optimization
- Ability to conduct social search keyword research using platform-native search suggestions, trend tools, and third-party social listening tools
- Strong understanding of how social algorithms rank content based on watch time, engagement velocity, relevance signals, sounds, and audience behavior
- Familiarity with analyzing performance through TikTok Analytics, YouTube Studio, and other platform dashboards to identify optimization opportunities
- Strong communication skills (written and verbal), with confidence presenting work to clients and internal stakeholders
- Bachelor's degree or equivalent relevant experience preferred
- Basic understanding of UX principles and how they influence content performance
Benefits
- Health
- Vision
- Dental
- Life insurance
- A 401k with company match
- Wellness and technology reimbursements
- Home office setup support
- Over 7 weeks of PTO
- Summer Fridays
Company Overview
Stella Rising is an advertising agency that delivers innovative digital marketing strategies, SEO, and consulting services. It was founded in 1982, and is headquartered in Westport, Connecticut, USA, with a workforce of 51-200 employees. Its website is https://www.stellarising.com/.