Note: The job is a remote job and is open to candidates in USA. Merck is a pharmaceutical company currently recruiting for several Associate Director positions within U.S. Marketing. The role involves leading foundational customer strategy and planning for significant product launches, including managing omnichannel marketing efforts and collaborating across multiple stakeholders for promotional execution.
Responsibilities
- Support Director HCP PMO to drive foundational customer strategy, leveraging L3 marketing framework
- Lead digital and data analytics, customer, and market insights to define strategic choices
- Partner with the AOR on planning and executing our branded campaign(s)
- Lead Customer Agile Team (CAT) on planning and executing an omnichannel strategy as part of the larger promotional strategy
- Partner with leadership of customer-facing teams to ensure executional alignment against strategic imperatives
- Lead the planning and execution of an OPDP submission for launch
- Identify opportunities to optimize the customer experience and lead the customer experience roadmap development and execution
- Serve as brand lead for our company's Marketing Model to ensure alignment to strategy with multi-disciplinary team
- Partner with Learning & Development on a comprehensive learning plan for all stakeholders through launch
- Manage the HCP budget and planning process
- Collaborate across Immunology CATs to ensure cohesion and holistic approach
- Support Director HCC PMO to drive a foundational customer strategy, leveraging L3 marketing framework
- Lead digital and data analytics, customer, and market insights to define strategic choices
- Partner with the AOR on planning and executing our creative campaign(s)
- Lead Consumer Customer Agile Team (CAT) on planning and executing an omnichannel strategy
- Lead the planning and execution of an OPDP submission for launch
- Identify opportunities to optimize the customer experience and lead the customer experience roadmap development and execution
- Manage the HCC budget and planning process
- Support Director Scientific Strategy PMO on our market shaping campaign, KOL engagement plan and scientific strategy
- Lead digital and data analytics, customer, and market insights to define strategic choices
- Partner with the AOR on planning and executing our market shaping campaign(s)
- Plan, develop and execute an engaging Medical Education plan
- Create a compelling engagement plan for national, regional, and local congresses
- Manage the Scientific Strategy budget and planning process
- Support PSP PMO to define the strategic vision, goals and KPIs of a comprehensive PSP (including but not limited to covering access, reimbursement, adherence, education, transitions of care, and other necessary assistance) that meets the needs of our customers
- Lead end-to-end implementation of new programs including vendor selection, SOP development, budgeting, and launch readiness
- Manage day-to-day operations of the patient support program, ensuring timely, high-quality patient interactions and case management
- Act as primary liaison with commercial, medical affairs, market access, legal/compliance, pharmacovigilance, and external partners to ensure integrated program deployment
- Develop and maintain relationships with specialty pharmacies, infusion centers, provider networks, patient advocacy groups, and third-party vendors
- Partner with legal and compliance to review promotional and non-promotional materials, financial assistance programs and structure
- Ensure all program materials, communications, and activities comply with local laws, industry codes, internal policies, and regulatory requirements
Skills
- A minimum of 5 years' healthcare industry experience, including at least 3 years in strategic marketing and brand management
- A growth mindset, strong collaboration, and business agility
- Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
- Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions
- Strong written/verbal communication skills as demonstrated through experience in strategy & marketing business case communication, sales interface, direct customer engagement and/or sales presentations
- Strong leadership, experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams
- Understanding of omnichannel marketing, digital and non-digital channels
- Demonstrates high degree of integrity and ethics
- Awareness and understanding of US commercial and regulatory requirements
- Understanding of Immunology market
- Agency and vendor management
- Familiarity with agile tools like Jira and Mural
Benefits
- Annual bonus and long-term incentive, if applicable
- Medical, dental, vision healthcare and other insurance benefits (for employee and family)
- Retirement benefits, including 401(k)
- Paid holidays
- Vacation
- Compassionate and sick days
Company Overview