Performance Media Buyer & Creative Strategist - Remote (Full Time)
Drive ROAS. Launch Creatives. Scale Fast.
About SimplyGood
SimplyGood (www.simplygood.sg) is Southeast Asia’s leading eco-friendly home care brand. We make sustainable living easy with plastic-free, waterless cleaning products that reduce carbon emissions and household waste. With our hero product - Laundry Detergent Sheets - we’re scaling aggressively through paid performance marketing, creative-led growth, and storytelling.
Role Summary
We're looking for a Performance Media Buyer & Creative Strategist who is both data-obsessed and story-driven. You will manage paid ads across Meta and lead the creation and testing of high-performing paid ad creatives. You’ll work alongside a remote team of video editors and UGC creators, powered by AI tools like ChatGPT, Atria, AI Ad Creatives to scale testing velocity and performance
Key Responsibilities:
1. Media Buying & Paid Ads Campaign Management
Launch and manage all paid media campaigns across Meta (Facebook/Instagram)
Plan, launch, and optimize campaigns across TOF, MOF, and BOF
Monitor and adjust bids, budgets, targeting, and placements daily
Run A/B tests on ad copies, angles, campaign & bidding strategies (ASC+, CBO, ABO,..) , audience segments, placements, ..
Optimize for ROAS, CAC, CTR, CPC, and conversions.
2. Ad Creative Strategy & Scripting
Research industry trends, audience behavior, and competitors’ best-performing ad creatives to refine SimplyGood’s approach
Create hooks, ad angles, creative briefs & video scripts that convert cold traffic into customers
Write briefs for UGC creators and video editors with clear structure, emotional triggers, and CTA.
Analyze creative performance and rapidly A/B test & iterate based on hold rates, CTR, and ROAS.
Maintain 10+ creative tests/week across channels and funnel stages (Static & Reels)
Develop high converting static ads (60% Reels & 40% Static)
Use tools like ChatGPT to ideate, iterate, and optimize creative angles
3. Performance Analysis & Reporting
Analyze performance metrics: ROAS, CAC, CTR, CPC, CVR, Frequency
Identify winning creatives and angles, and scale them aggressively
Deliver weekly performance insights, creative learnings, and next tests
Maintain ad naming conventions, data hygiene, and dashboards
Spot winning patterns and double down on high-leverage assets and audiences.
Recommend scaling decisions, budget reallocations, and creative refresh strategies.
Requirements
Strong experience with Ad creative strategy & testing frameworks
Proven ability to hit ROAS/CAC targets with performance-led creatives
Strong understanding of ad psychology, funnel strategies, and storytelling
Comfortable writing hooks, headlines, and ad scripts for TOF/MOF/BOF
Fluent in English and confident writing performance-driven copy
Experience working with UGC creators, video editors, or influencer content
Familiar with ChatGPT, Jasper, or AI tools for ideation and scripting
Why Join Us
100% Remote | Flexible hours | Global team
High-autonomy, performance-focused culture
Competitive monthly salary
Access to AI tools, UGC libraries, and creative testing systems
Be part of a purpose-driven startup making an environmental impact
Only applicants with media buying & creative experience will be considered. We’re not hiring just an executor - we’re hiring a thinker and a doer. Let’s scale together.