Madi International is seeking a talented and experienced Social Media Specialist to join our dynamic team. As a leading company in the beauty and wellness industry, we are looking for a female Saudi national who is passionate about social media and digital marketing.
Responsibilities:
- Develop and maintain comprehensive content calendars across various social media platforms.
- Create engaging and compelling content for social media posts, including writing captions, copy, and visual assets.
- Collaborate with cross-functional teams to align content strategy with overall marketing objectives and brand guidelines.
- Monitor competitor activity and industry trends to identify opportunities for improvement and competitive advantage.
- Collaborate with creative teams to develop high-quality visual assets, including graphics, videos, and images.
- Manage social media communities by responding to comments, messages, and inquiries in a timely and professional manner.
- Coordinate with influencers and brand ambassadors to leverage their reach and engagement for collaborative campaigns.
- Develop and implement strategies to increase social media engagement, including creating interactive content, running contests, and encouraging user-generated content.
- Stay up-to-date with industry trends, social media algorithms, and best practices to optimize content performance.
- Research and identify target audience demographics, interests, and behaviors to tailor content and ad strategies accordingly.
- Design and implement effective social media advertising campaigns to drive brand awareness, engagement, and conversions.
- Monitor, analyze, and report on key performance indicators (KPIs) to evaluate the success of social media campaigns and adjust strategies as needed.
- Continuously test and optimize content, ad formats, targeting, and messaging to improve performance metrics.
- Provide regular reports and presentations to stakeholders, highlighting key insights, achievements, and areas for improvement.
- Monitor social media metrics such as likes, comments, shares, and click-through rates to track engagement levels and identify areas for improvement.
- Optimize posting schedules and frequency based on audience activity and engagement patterns to maximize visibility and interaction.
Requirements:
- Female Saudi national with a passion for social media and digital marketing.
- Bachelor's degree in public relations, marketing, and communications.
- 2+ years of experience in social media for corporate communications.
- Proven experience managing Facebook and Instagram advertising campaigns.
- Familiarity with other social media platforms such as Twitter, LinkedIn, and TikTok.
- Excellent written and verbal communication skills in both Arabic and English.
- Strong analytical skills and ability to interpret social media data.
- Creative mindset with the ability to generate engaging content ideas.
- Ability to work independently and as part of a team in a fast-paced environment.
If you meet the above qualifications and are excited about the opportunity to make a significant impact in the beauty and wellness industry, we would love to hear from you. Please submit your resume and portfolio showcasing your previous social media work.