Spark Foundry is a leading agency in the advertising and marketing industry, known for its innovative approaches and use of advanced technologies. The Senior Analyst, Paid Social is responsible for leading client-paid social media campaigns, optimizing strategies, and building strong relationships with clients and internal teams.
Responsibilities
- Use analytical and problem-solving capabilities to ensure flawless campaign execution to meet and exceed stated client objectives
- Direct bid strategy, campaign optimizations, and reporting for paid social media campaigns
- Oversee budgets and flighting for all self-service platforms
- Manage rate tracking, benchmarking, planning costs, and overall budget for client accounts
- Forecast around audits and campaign analytics
- Assist the Manager and greater team with overall strategy and recommendations
- Serve as a mentor to Analysts and available for ad hoc questions and training
Skills
- 1-2 years of paid social media experience required
- Demonstrated experience buying and planning across multiple platforms including Facebook, X, Reddit, Snapchat, TikTok, Yelp, Uber Eats, Doordash, Instagram, and Pinterest
- Experience working in a client-facing capacity
- Experience using paid media to complement earned media campaigns and meet business objectives
- Proficiency in MS Office with specific strengths in Excel and PowerPoint
- Able to work independently and balance multiple tasks
- Genuine interest in the digital media space and enjoys staying up-to-date on industry trends
Benefits
- Medical coverage
- Dental
- Vision
- Disability
- 401K
- Parental and family care leave
- Family forming assistance
- Tuition reimbursement
- Flexible time off
Company Overview
Spark Foundry is one of six global media agency brands within Publicis Media. It was founded in 2016, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is http://www.sparkfoundryww.com/.