Social Media Manager

This is a remote position.

This is a strategic and execution-focused Social Media Manager role responsible for managing social media initiatives across multiple platforms, with a strong emphasis on paid advertising, audience growth, and campaign performance. This is not an entry-level position.

The role collaborates closely with marketing leaders and cross-functional teams to support brand visibility, customer engagement, lead generation, and business growth.

Key Responsibilities

• Develop and execute social media strategies aligned with business objectives

• Build, launch, and manage paid advertising campaigns across platforms such as Meta/Facebook, Instagram, LinkedIn, YouTube, and other digital channels

• Create compelling social media content, campaign messaging, and ad copy tailored to target audiences

• Manage audience targeting strategies, including custom audiences, lookalike audiences, and retargeting initiatives

• Monitor campaign performance, engagement metrics, conversions, and return on investment

• Conduct testing and optimization efforts to improve campaign effectiveness and audience engagement

• Manage multiple campaigns and social initiatives simultaneously while maintaining accuracy and organization

• Analyze performance data and provide actionable recommendations to improve results

• Collaborate with internal stakeholders to align social media initiatives with broader marketing goals

• Stay informed on platform updates, industry trends, and emerging social media best practices

• Maintain organized documentation, reporting, and tracking of campaign performance

Expectations

• Minimum 3–5 years of experience managing social media strategies and paid advertising campaigns

• Strong hands-on experience with Meta Ads Manager is required; experience with LinkedIn, YouTube, TikTok, or similar platforms is preferred

• Proven understanding of audience targeting, campaign optimization, and performance analytics

• Ability to manage multiple priorities and campaigns in a deadline-driven environment

• Strong written communication skills with the ability to create professional and effective messaging

• Experience analyzing data and making informed decisions based on campaign performance

• Comfortable working independently while collaborating effectively with cross-functional teams

• Highly organized, detail-oriented, and accountable for results

• Adaptable to changing priorities, business needs, and evolving social media trends

• Candidates whose experience is primarily focused on content scheduling or community management without ownership of campaign strategy or paid advertising may not be the right fit for this role

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