Senior Influencer Marketing Manager
Position: Full-Time
Location: This position offers remote work from California/Denver/New York. Please be aware that applications from candidates residing outside of California/Denver/New York will not be considered.
OVERVIEW
Movement Strategy is looking for a Senior Influencer Marketing Manager with at least 5 years of influencer marketing experience to join our Influencer team supporting various clients across entertainment, lifestyle and CPG sectors. This role reports to the Associate Director, Influencer Marketing and works closely with members cross-functionally within Movement. The Senior Influencer Marketing Manager will independently lead influencer campaigns, and collaborate with peers and cross-functional leaders to ensure alignment across accounts and campaigns.
A BIT ABOUT US
Movement Strategy creates content and campaigns for the world’s most exciting brands. We win awards, make headlines, shatter engagement numbers and celebrate the journey along the way. It’s why companies like Netflix, Amazon, Spotify, and Intuit come to us again and again.
We’re fully remote with hubs in New York, Denver, and LA, and a presence all across the US. We believe collaboration is what takes our work from good to great, and at times, even to legendary status. We champion diverse opinions and creativity in every department, and provide professional development and learning opportunities with the goal of helping you discover your best work today, and learn how to make it even better in the future.
KEY FOCUS AREAS
- Drive influencer marketing strategy across multiple accounts, ensuring alignment with the broader brand and campaign objectives
- Participate in internal briefings, creative ideation and strategy development
- Lead drafting of influencer briefs, ensuring clear, strategic direction and creative inspiration for the influencer
- Oversee influencer identification and vetting process, ensuring strong brand alignment, target audience specifications and cultural fit.
- Lead influencer outreach and negotiations, maintaining thorough tracking of all scope and pricing negotiation details, while keeping in mind pay equity
- Serve as primary liaison for influencer partners and talent managers, fostering long term relationships
- Oversee campaign execution from end-to-end, ensuring timelines, budgets and deliverables are met during the creative review process
- Lead campaign wrap-up influencer reporting and analysis, translating performance into actionable insights and strategic recommendations, with support from Associate Director
- Lead creative review process, providing strategic feedback to ensure high-quality, on-brief deliverables
QUALIFICATIONS
- 5 - 8 years of experience within the influencer marketing space. Agency experience is a plus.
- Strong network of influencers, managers, and talent agents. Experience in navigating contract and deliverable negotiations is a plus.
- Experience managing influencer campaigns with multiple stakeholders on key social platforms including Instagram, Youtube, and TikTok.
- Knowledge in influencer reporting and analysis. Experience using influencer reporting tools/technology is a plus.
- Exceptional communication skills - clear, concise, and confident in both internal and external conversations
- Polished and professional demeanor; projects enthusiasm, confidence, and collaboration towards clients and day-to-day work.
- Ability to work both in a self-directed and proactive nature, as well as collaboratively in a team-oriented, energetic, atmosphere.
- Excellent organizational skill sets with an ability to manage multiple projects and deadlines at the same time.
- Demonstrates a keen sense of responsibility, ownership, and pride in delivering quality results.
- Deep understanding of industry trends, digital culture and the evolving influencer landscape
IDEAL QUALITIES
- High energy, passionate, curious, confident, and tenacious in learning, coupled with the ability to navigate the nuances of different client teams.
- You have a deep understanding of today’s fast-paced social media landscape and emerging trends, with a strong point of view of what works and why
- You’re proactive and naturally curious about the digital and social space, constantly looking for opportunities to evolve the department and advance the work.
- You exercise both your left and right brains, in that you are both creative and strategic.
- You’re a skilled communicator with an inquisitive and enthusiastic attitude—ready to learn fast, absorb information fast, and implement fast!
- You’re innately resourceful when it comes to mining for information and you’re accustomed to always thinking ahead in life.
- You are a nimble self-starter and quickly adjust to internal and external teams in an ever-changing environment; identify opportunity with bias to action.
- You have a diverse and inclusive perspective, valuing different viewpoints and backgrounds within the team.
- Your attention to detail is unmatched, ensuring that paid outputs meet the highest quality standards and align with client objectives.
BENEFITS & PERKS
Movement Strategy’s approach to the future of work: We embrace a remote culture and empower our employees to work wherever they feel most productive. To facilitate in-person collaboration, we have a partnership with WeWork which allows our employees to have a membership to any location nationwide. We recruit in our three main states of California, Colorado, and New York.
As a leader in social advertising, we rely on the creativity of our people to deliver the best work for our clients. In return, we invest in our employees by offering them a diverse suite of benefits from best-in-class carriers, with enough choice and flexibility to keep our team and their families healthy and happy today and tomorrow.
- 100% employer contribution for health (base plan), vision, and dental
- 401K Retirement Plan with Company Match
- Short and Long Term Disability
- Life Insurance & AD&D
- Paid Parental Leave
- Fully-Remote Agency
- Flexible Unlimited Paid Time Off
- Take-As-You-Need Paid Time Off
- Take-As-You-Need Paid Mental Health Days
- 10 days minimum required off per year
- Company Paid Holidays and More
- Week-Long Winter Agency Closure
- Support for continued education
- New Business Referral Bonus
- Movement Journey Program - Stipend for personal growth
- Health and Wellness Program
- WeWork Membership
- Positive Impact and Diversity, Equity, and Inclusion (DEI) Committees
- Employee Resource Groups
SALARY & COMPENSATION
In compliance with local and state law, we are disclosing the compensation for roles that will be performed in New York City, Colorado, and California. The range listed is just one component of Movement Strategy’s total compensation package for employees. Individual compensation varies based on location, business needs, level of responsibility, experience, and qualifications. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards.
A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, years of relevant experience, qualifications, and certifications or other professional licenses held. Movement Strategy prides itself on providing competitive salaries and actively works to ensure there is pay equity across the company.
Pay Range: $85k - 98k salary
Movement Strategy is an Equal Opportunity Employer
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they check every single box. Movement Strategy is dedicated to building a diverse and inclusive workplace and strongly encourages those from historically and systemically marginalized communities to apply.
We believe that what we put out into the world matters. And since we were founded on the principles of paving our own path, we take bold steps toward what we believe is the right direction. This means addressing the big stuff: the systems of inequality that impact some of us far more than others. As culture creators, we firmly believe we have a responsibility to our colleagues, clients, communities, and the industry to live up to the Movement’s name. We confront inequities head-on as they come, knowing that this work is never done and that we must keep the momentum.