About our company
Confie is the largest independent personal lines insurance agency and broker in the United States—serving customers nationwide. In 2010, we established our Shared Services Center in Tijuana, Baja California, creating a world-class operation built to efficiently support our customers, drive innovation, and develop exceptional talent. Since then, our Mexico operation has become a vital extension of our organization, strengthening the work that powers our U.S. business and elevating the experience of customers across all 50 states. Today, more than 1,800 team members—both on-site and remote—help fuel our success with a focus on quality, consistency, and operational excellence.
Our growth reflects a deep investment in technology, continuous improvement, and—most importantly—our people. We foster an inclusive, fast-paced, and collaborative culture where employees are encouraged to grow and build long-term careers with a company shaping the future of insurance.
Learn more at www.confiemx.com
SEM Manager
Will plan, execute,
and optimize paid search campaigns across various platforms, focusing on
driving high-quality traffic, increasing lead generation, and maximizing ROI.
This individual will work closely with the digital marketing and analytics
teams to develop strategies that improve the company's online visibility, increase sales, and attract customers in the competitive insurance industry.
As a hands-on leader, you will oversee key client accounts across insurance and
other competitive lead-generation verticals, ensuring our omnichannel
strategies remain highly profitable.
Job Responsibilities
• Manage search campaigns across platforms such as Google
& Bing Ads.
• Execute advanced optimization tactics and modern campaign
types, including tROAS
Optimization, Performance Max (PMax), AI Mode, and others.
• Manage SEM campaigns of $100k /week+, and ensure campaigns
are running within
budget while achieving optimal results.
• Act as the primary client-facing expert, presenting
high-level strategies, campaign
progress, and new business growth opportunities directly to
clients.
DP-RH-001-Rev 0
• Provide regular reports and insights on campaign
performance to senior leadership and
other stakeholders. Leverage advanced MS Excel techniques to
mine through complex
performance data and create clear, actionable summaries.
• Analyze performance data to track KPIs such as CTR, CPC,
and CPAs. Apply critical
thinking to diagnose performance shifts beyond surface-level
metrics.
• Implement projects to optimize KPIs.
• Optimize ad copy and messaging and improve Relevancy and
Ad Quality Scores.
• Bridge the gap between paid and organic growth by actively
applying SEO best practices
(our second most critical channel) and integrating paid
social media insights.
• Support and guide a team of SEM Specialists.
• Stay updated with the latest SEM trends, tools, and best
practices, especially those
relevant to the insurance industry