This is a remote position.
Sales Development Representative - Africa
This role is remote but based in either Nigeria, Kenya, Ghana, Rwanda, Uganda, Ethiopia, or South Africa
About Us:
Workskuad enables global companies to build high-performing teams across Africa in days, not months! From finding and hiring top talents to seamless onboarding, payroll, HR and compliance, we handle it all—no need for local subsidiaries or branch offices.
Workskuad was created to bridge this gap, providing Employer of Record and other flexible solutions to make hiring across 45 African countries seamless.
Job Description:
As a Sales Development Representative (SDR) at our startup, you will play a key role in accelerating our growth across Africa. Your primary responsibility will be to manage the early stages of the sales cycle, from generating leads to qualifying prospects and booking meetings
Outreach
Utilise various channels, such as cold emailing, email campaigns, and Linkedin, to identify and engage potential clients across Africa, United States, Germany, United Kingdom and broader EU region
Prospecting
Gather prospect data, educate prospects, and understand their needs and pain points.
Qualifying leads
Determine if prospects are a good fit and pass them along to the sales team.
Booking meetings
Book meetings with potential clients.
Sales
- Expand the company's customer base and achieve sales goals.
- You will ideally work at the beginning of the buyer's journey, creating interest in products or services.
- Build and maintain relationships with potential clients
- Communicate well across a variety of channels
- Solve problems proactively
- Adapt quickly to change
- Be organized and flexible.
Key Responsibilities:
- Identify and target potential clients across Africa, United States, Germany, United Kingdom and broader EU region who are hiring across Africa
- Conduct outreach through various channels, including emails, and social media, to generate leads and schedule meetings with prospects.
- Work closely with other team members to coordinate and assist in product demonstrations and presentations for potential clients.
- Utilise your creativity and initiative to develop innovative sales strategies tailored to different market segments.
- Maintain accurate records of all interactions and progress using our CRM tools (Zoho CRM).
- Stay updated with industry trends, market demands, and competitors' offerings to adapt sales strategies accordingly.
Requirements
Skills required
- Proficiency in customer relationship management (CRM) software (Zoho CRM)
- Strong verbal and written communication skills
- Knowledge of sales techniques and strategies
- Time management and organizational skills
- Understanding of complex sales cycles and solution selling tactics
- You will face a lot of rejection, so it's important to build mental resilience
Requirements:
- 3+ years of proven experience in an SDR, Business Development Representative or sales role
- Experience from a HRTech or Fintech Startup.
- Strong knowledge of HRTech or Fintech
- Exceptional communication skills in English, both written and verbal.
- Experience in remote sales and understanding of the challenges & opportunities associated with remote work.
- Ability to work independently and manage tasks efficiently in a cross-cultural environment.
- Proficiency in using CRM software and sales automation tools.
Non-Negotiable:
- Experience in within a Fintech or HR-Tech start-up is required
- Proven ability to meet and exceed sales targets with a persistent and proactive approach (this will be verified with previous employer)
What We Offer:
- Competitive salary and commission structure.
- Opportunity to work with a dynamic and diverse team.
- Fully remote working environment that aligns with our core mission.
- If you are passionate about empowering remote work and have the skills and experience to accelerate our growth across Africa, we would love to hear from you
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