ABOUT US
Pomelo is a boutique NYC-based recruiting agency that places the best talent with leading companies and startups across the globe. We enable hard-working and ambitious talent to work remotely from home, while gaining exposure into how the world’s top companies operate. We partner directly with leaders at these companies, fast-tracking exceptional candidates through the hiring process.
ABOUT THE ROLE
We are looking for an exceptional Sales Development Representative (SDR) to join a leading Utah-based HR company that makes it easier for small- and mid-sized businesses to employ people by streamlining payroll, employee benefits, HR, safety, and workers’ compensation services. As a SDR, you will be on the front line of this HR company's growth. Your mission is to connect with CEOs, founders, and HR leaders at high-potential companies, educate them on the ROI of partnering with the company, and secure qualified discovery calls for their Account Executives. This is a high-energy, metrics-driven role: expect 100-200 outbound calls and 40+ personalized emails per day with a target of 5+ sales-qualified meetings booked each week.
LOCATION
Preference for in-person / hybrid at the Lindon, UT headquarters (395 W 600 N), although open to remote candidates.
KEY RESPONSIBILITIESOutbound Prospecting & Lead Generation
Conduct high-quality cold calling, social selling, and email sequencing to SMB decision-makers across Utah, Arizona, Wyoming, and other target markets.
Craft personalized messaging that highlights the company's ability to cut admin costs, improve benefits, and reduce risk for growing businesses.
Qualify prospects against their Ideal Client Profile (industry, headcount, multistate payroll needs, desire for bundled HR/benefits) and book meetings on AEs’ calendars.
CRM & Pipeline Management
Log all activities, dispositions, and notes in Outreach (or similar) in real time.
Maintain clean data hygiene and ensure a seamless hand-off to Account Executives.
Product & Market Expertise
Master the service stack—payroll, health & supplemental benefits, HR compliance, safety, workers’ compensation—and articulate the value in clear business terms.
Stay current on Professional Employer Organization (PEO) industry trends, competitor positioning, and regulatory changes impacting employers.
Continuous Improvement
Exceed weekly/monthly activity and meeting quotas; track personal KPIs.
Share call insights and objection trends with marketing to refine campaigns.
Participate in ongoing sales training and peer call-coaching sessions.
QUALIFICATIONSBachelor’s degree in a relevant field, or equivalent education
Preference for (but not required) candidates with 1+ year in a BDR/SDR or other high-volume outbound sales role (software, HR tech, PEO, or staffing preferred)
Comfortable making high- quality outbound calls per day and navigating gatekeepers
Excellent verbal, written, and digital communication skills; strong business acumen
Experience with Outreach or a comparable CRM and sales-engagement stack
Self-starter, resilient, and eager to learn in a fast-growing, team-oriented culture
Located in, or willing to travel occasionally to, Utah-front-range markets
COMPENSATION & BENEFITS
Competitive base salary plus uncapped commission tied to meetings set and pipeline influence.
Employer-subsidized health plans and access to dental, vision, life & disability, 401(k), and more.
Generous PTO, paid holidays, and hybrid flexibility.
Ongoing professional development with sales experts.