Note: The job is a remote job and is open to candidates in USA. Xe.com is a company that provides a comprehensive range of currency services and products. They are seeking a Web Marketing Manager to own and scale the digital experience across all Xe-owned properties, focusing on SEO, site architecture, UX, content, and conversion optimization.
Responsibilities
- Own the digital experience roadmap across Xe-owned properties, especially website and landing page journeys
- Define priorities for site experience, page architecture, content mapping, SEO / AEO, and conversion paths
- Oversee site engineering to improve technical site performance, integrations, and releases
- Oversee web content operations, including site content updates, landing page publishing, CMS workflows, and QA
- Partner with SEO / AEO specialist to improve discoverability via site structure, content mapping, and tech optimization
- Partner with CRO / UX strategist to define testing roadmap, improve user journeys, and increase conversion
- Partner with Marketing Ops to improve forms, tagging, tracking, routing, and marketing automation handoffs
- Coordinate with Product, Lifecycle, and Analytics on app activation, post-signup journeys, and funnel performance
- Prioritize digital improvements based on customer behavior, funnel data, and business impact
Skills
- 8–12+ years in digital experience, website strategy, growth, web product, digital marketing, conversion optimization, or fintech / consumer digital businesses
- Strong understanding of web experience, site architecture, SEO / AEO, CMS workflows, UX, and conversion testing
- Experience partnering with engineering, product, design, marketing ops, analytics, and channel teams
- Ability to translate business priorities into a digital roadmap across site, SEO, content, CRO, and lead capture needs
Benefits
- Medical, Dental & Vision Insurance
- 401K Plan with Match
- Employee Stock Purchase Plan
- Paid Vacation / Sick Leave
- Hybrid Work Schedule
- Tuition Assistance
- Growth Opportunities
- Corporate gatherings, team bonding events, and much more!
- Plumm Mental Health and Wellbeing
- Volunteering day for a charity of your choice
- Healthcare, dental and vision benefits
- A 401(K) plan
- Paid Vacation/ Sick Leave
Company Overview
At Xe, we live currencies. It was founded in 1993, and is headquartered in Newmarket, Ontario, CAN, with a workforce of 501-1000 employees. Its website is http://www.xe.com.