Note: The job is a remote job and is open to candidates in USA. EDB is a leading provider of a data and AI platform that empowers organizations to utilize Postgres effectively. They are seeking a seasoned executive to lead global Product Marketing, Go-to-Market (GTM), and Sales Enablement functions, focusing on positioning and scaling their data and AI platform in the market.
Responsibilities
- Define and evolve the company's positioning, messaging, and narrative across product lines, audiences (developers, DBAs, data architects, CIOs, CDOs), and competitive contexts
- Lead market segmentation, ICP definition, buyer/user persona development, and competitive intelligence for the database market (relational, distributed, cloud-native, AI/vector, analytics, etc.)
- Work on the analyst relations and influencer strategy; serve as a credible spokesperson with Gartner, Forrester, IDC, and the technical press
- Build and operate the end-to-end GTM motion across sales-led, and partner-led channels. PLG experience a bonus since we will lean more in that direction for future offerings
- Lead product launches and category-defining campaigns from strategy through cross-functional execution and measurement
- Partner with Demand Generation to translate positioning into pipeline; own GTM contribution to revenue targets
- Define and refine the GTM playbooks for new markets, new segments (mid-market through Global 2000), and new products
- Build a world-class enablement function covering onboarding, ongoing skill development, certification, and tooling for direct sellers, SEs, partners, and customer-facing teams
- Leverage AI to scale.Develop role-based curricula and content (pitch decks, demos, battlecards, ROI tools, technical whitepapers, customer stories) that measurably improve win rates, ramp time, and deal velocity
- Establish enablement KPIs and a closed-loop feedback system between Sales, Product Marketing, and Product
- Recruit, develop, and retain a high-performing global team of product marketers, GTM leads, and enablement professionals
- Set the operating cadence and metrics for the function; report regularly to the executive team and board
Skills
- 10+ years of progressive experience in product marketing, GTM, and/or enablement leadership roles within enterprise software, with at least 5+ years at the VP level leading multi-disciplinary teams
- Deep, demonstrable experience in the database, data platform, or data infrastructure space — examples include relational databases (PostgreSQL, Oracle, SQL Server), distributed/NoSQL, cloud data warehouses, streaming, vector/AI databases, or related data tooling
- Track record of driving meaningful revenue and category outcomes — not just shipping launches and content, but moving pipeline, win rate, ARR, and market perception
- Fluency in selling to and marketing for technical buyers (developers, DBAs, platform engineers, data and infrastructure leaders) as well as economic buyers in the enterprise
- Experience operating across multiple GTM motions: product-led/self-serve, inside sales, enterprise field sales, and partner/channel ecosystems (hyperscalers, SIs, ISVs)
- Strong analyst relations track record with Gartner, Forrester, and similar
- Excellent executive communication skills; comfortable presenting to boards, customers, analysts, and large internal audiences
- Experience leading globally distributed teams across the Americas, EMEA, and APAC
- Bachelor's degree required; MBA or advanced technical degree a plus
- Experience scaling a company through a meaningful growth inflection (e.g., $50M → $250M+ ARR, IPO, or major category transition)
- Background that combines both open-source and commercial software GTM
- Prior hands-on technical experience (engineering, DBA, solutions architecture) that informs your marketing instincts
Benefits
- EDB is committed to supporting our employees' overall well being by offering a range of benefits and resources to promote a healthy work-life balance and wellness.
- We provide access to CuraLinc to aid employees in health and wellness tips and practices, as well as Wellness Fridays extending to December 2026!
- Check out our career site for more information on perks and benefits and reach out to our Talent Acquisition team for region specific benefits.
Company Overview
EDB is the leading sovereign Postgres data and AI platform. It was founded in 2004, and is headquartered in Bedford, Massachusetts, USA, with a workforce of 501-1000 employees. Its website is https://www.enterprisedb.com.Company H1B Sponsorship
EDB has a track record of offering H1B sponsorships, with 4 in 2023, 2 in 2022. Please note that this does not guarantee sponsorship for this specific role.