Note: The job is a remote job and is open to candidates in USA. Sonsio is a leader in the automotive industry, offering comprehensive Vehicle Protection plans. The Division VP, Tire & Aftermarket Growth is responsible for transforming the Tire & Mechanical business into a scalable growth platform by defining strategy, leading cross-functional teams, and establishing market engagement models.
Responsibilities
- Define and execute a tire-led aftermarket growth strategy aligned to Sonsio’s enterprise objectives
- Champion a culture of accountability, data‑driven decision making, and cross‑functional collaboration
- Identify and prioritize market segments, distribution partners, and growth channels capable of producing scalable revenue
- Establish a clear roadmap to grow the business to achieve annual sales targets while managing risk and concentration
- Treat mechanical programs as a strategic adjacency, using them selectively to support relationships, bundling, and retention—not as a primary growth engine
- Design and deploy go to market execution model by customer tier and segment, reducing dependency on executive-led deal making
- Own account segmentation (Tier 1 / Tier 2 / Tier 3) with defined engagement, coverage, and expectations
- Ensure Salesforce and supporting tools are used as growth systems—not just reporting tools—to manage pipeline, prioritization, and capacity
- Drive consistent opportunity qualification, pricing discipline, and portfolio focus
- Champion a culture of collaboration, transparency, and continuous improvement to support organizational alignment and change adoption
- Build, lead, and continuously calibrate a lean, high-impact team aligned to the future-state platform model
- Establish clear role differentiation across: Growth leadership, Strategic business development, Program enablement and execution
- Reduce reliance on individual heroics by embedding accountability, process, and clarity
- Attract, develop, and retain talent capable of scaling the platform over time
- Ensure tire and mechanical programs are designed for repeatability, scalability, and efficient onboarding
- Partner cross-functionally with Product, Operations, Claims, Legal, IT, and Marketing to simplify program launches and ongoing management
- Drive standardization of data requirements, configurations, and partner handoffs for improve delivery quality
- Reduce reactive issue resolution through proactive root-cause elimination and improved program design
- Drive cross‑functional alignment to ensure teams operate from a shared understanding of program requirements, timelines, and partner expectations
- Maintain strong executive-level relationships with key partners, associations, and clients while institutionalizing those relationships within the organization
- Represent Sonsio credibly in the auto aftermarket, particularly across tire-adjacent channels
- Protect long‑standing relationships during periods of change, ensuring trust and alignment remain intact
Skills
- Bachelor's degree or equivalent professional experience
- 10+ years in the automotive aftermarket or tire industry
- Demonstrated success building or scaling businesses in constrained or competitive channels
- Proven experience leading organizational change, aligning cross‑functional teams, and modernizing operating models in complex or legacy environments
- Proven ability to lead through ambiguity and redesign operating models
- Strong strategic and analytical leadership capabilities
- Strong internal operator with comfort in systems, process, and cross‑functional environments
- Experience leveraging CRM, reporting, and technology to drive growth and accountability
- Excellent communication and facilitation skills
Benefits
- Commission
- Bonus or profit sharing
- Paid time off
- Medical
- Dental
- Vision
- 401k match (50% on the dollar up to 7% of employee contribution)
Company Overview
Dealer Tire helps auto manufacturers and dealers grow their tire and light maintenance business. It is a sub-organization of Lindsay Goldberg. It was founded in 1999, and is headquartered in Cleveland, Ohio, USA, with a workforce of 1001-5000 employees. Its website is http://dealertire.com.