[Remote] Vice President, Marketing

Note: The job is a remote job and is open to candidates in USA. Veristat is a global company with over 30 years of expertise in accelerating life-changing therapies to patients worldwide. The Vice President of Marketing will build and lead a high-impact marketing function that drives measurable pipeline growth, conversion, and revenue impact, establishing strategies that position marketing as a core contributor to business performance.

Responsibilities

• Build and lead a high-impact marketing function that drives measurable pipeline growth, conversion, and revenue impact
• Position marketing as a core contributor to business performance through demand generation, market influence, and strategic growth initiatives
• Establish the strategy, structure, and operational discipline needed to create a scalable inbound engine
• Strengthen outbound effectiveness
• Ensure marketing’s contribution to revenue is visible, measurable, and defensible
• Build market credibility and brand equity
• Develop the infrastructure, processes, and performance standards that withstand scrutiny from executive leadership, the board, and external stakeholders

Skills

• 15+ years in B2B marketing, with a minimum of 4 years leading a full marketing function with P&L accountability
• Demonstrated experience in a PE-backed or investor-backed environment, with direct exposure to the commercial rigor that comes with external investor scrutiny, due diligence processes, board-level reporting, and building marketing infrastructure that holds its value under examination
• Proven track record of building and scaling inbound and outbound demand generation simultaneously, candidates who have done one but not the other will not be the right fit
• Experience leading marketing through significant organizational change, acquisition integration, brand consolidation, major service or product launches, or rapid commercial scaling
• Track record of building marketing organizations from scratch or from a low base, this role is about building, not maintaining
• Experience presenting marketing strategy and performance to board-level stakeholders, and doing so in commercial language rather than marketing language
• Full-funnel commercial fluency, genuinely capable across brand, demand generation, content, digital marketing, and marketing operations, with no significant blind spots
• HubSpot expertise, not just awareness, but deep working knowledge of how to build it as a commercial system including attribution, lifecycle management, and reporting
• Digital strategy, a working understanding of SEO, SEM, paid social, conversion rate optimization, and website strategy as interconnected commercial levers
• Pipeline attribution, has built or significantly contributed to a marketing attribution model that was used to make real resource allocation decisions
• Data literacy, reads dashboards, interprets conversion data, and makes resourcing decisions based on evidence rather than instinct
• Excellent communicator, can write a compelling strategic brief as fluently as they can present to a board, and can adapt between audiences without losing clarity or credibility
• Budget management, experienced managing and optimizing a meaningful marketing budget against commercial targets
• Experience in life sciences, clinical research, pharmaceutical services, or a similarly complex, relationship-driven, scientifically grounded B2B services environment, strongly preferred and will be weighted heavily

Benefits

• Remote working
• Flexible time off
• Paid holidays
• Medical insurance
• Tuition reimbursement
• Retirement plans

Company Overview