Note: The job is a remote job and is open to candidates in USA. ektello is partnering with a technology and media leader to find a Technical Project Manager (TPM) focused on Marketing Technology, Data Enablement, Analytics Implementation, and Mobile Attribution. The role involves leading the migration of product data to Google Analytics 4 (GA4) and ensuring proper mobile attribution tracking across client applications.
Responsibilities
- Lead migration of Yahoo product data from on-premise systems to Google Analytics 4 (GA4)
- Coordinate instrumentation across approximately five client products
- Ensure marketing tracking requirements are incorporated into event design and implementation
- Support implementation and governance of AppsFlyer across client mobile applications
- Partner with engineering teams to ensure proper mobile attribution tracking and event passing
Skills
- GA4 Migration & Instrumentation
- Lead migration of Yahoo product data from on-premise systems to Google Analytics 4 (GA4)
- Coordinate instrumentation across approximately five client products
- Ensure marketing tracking requirements are incorporated into event design and implementation
- GA4 migration experience is a hard requirement
- Support implementation and governance of AppsFlyer across client mobile applications
- Partner with engineering teams to ensure proper mobile attribution tracking and event passing
- Mobile attribution experience is considered the most pressing requirement
- 7+ years of relevant experience
- Technical Project Management experience
- GA4 implementation, migration, and instrumentation expertise
- Mobile attribution and AppsFlyer exposure
- Data warehouse knowledge: BigQuery, Snowflake, Looker
- Strong understanding of: Marketing attribution, Conversion tracking, Paid digital marketing ecosystems, Event tracking frameworks, Data governance and taxonomy management
Benefits
- This is a 12-month, remote, W2 contract opportunity that includes PTO and we offer medical and 401k benefit options.
Company Overview
Ektello provides professional recruitment, employment and staffing services for the advertising, digital, marketing and IT sectors. It was founded in 2011, and is headquartered in Troy, Michigan, USA, with a workforce of 201-500 employees. Its website is https://www.ektello.com.