Note: The job is a remote job and is open to candidates in USA. Vericast is a financial institution performance partner that helps banks and credit unions drive growth through data and technology. The Senior Media Specialist is responsible for creating and optimizing multi-channel campaigns, providing technical expertise, and supporting client interactions while ensuring compliance with industry regulations.
Responsibilities
- Build, launch, and manage campaigns- Google, Bing, AI-powered search
- Configure advanced targeting, tracking, and attribution frameworks
- Monitor campaign performance, pacing, and KPIs; execute ongoing optimizations (budget, bids, audiences, creative)
- Troubleshoot and resolve technical campaign issues
- Ensure high-quality campaign setup and execution standards
- Analyze campaign performance -Google, Bing, AI-powered search
- Develop insights and actionable recommendations
- Design and execute testing frameworks (A/B, multivariate, incrementality)
- Scale successful strategies and document best practices
- Present performance insights and recommendations to clients in a clear, accessible way
- Provide technical expertise on client calls and during media planning
- Support proposal development with feasibility assessments and timelines
- Stay current on platform changes, new features, and industry trends
- Support platform evaluations, vendor engagement, and pilot programs
- Contribute to technical integrations (APIs, tracking, data connections) in partnership with cross-functional teams
- Partner with internal teams (Client Strategy, Data, IT, Creative, Compliance) to deliver campaign success
- Develop and maintain documentation, SOPs, and training materials
- Mentor and support team members on campaign execution and optimization
- Ensure campaigns comply with financial services regulations and data privacy requirements
- Review campaign setups for risk and adherence to platform policies
- Maintain compliance documentation and support audit processes
Skills
- Bachelor's degree in Marketing, Business, Analytics, or related field required
- 5–7 years of experience in digital media or performance marketing
- Hands-on experience with Google, Bing, AI-powered search
- Proven track record of campaign execution and performance optimization
- Experience presenting to clients or senior stakeholders
- Technical Expertise: Google, Bing, AI-powered search
- Strong data analysis, testing, and performance optimization skills
- Ability to connect campaign performance to business outcomes
- Strong client-facing presentation and storytelling skills
- Cross-functional partnership and mentorship
- High accuracy in campaign setup and QA processes
- Understanding of regulatory and privacy requirements
- Continuous learning and ability to operate in a fast-paced environment
- Advanced degree (MBA/Master's) preferred but not required
- Financial services marketing experience preferred
- Experience with integrations, APIs, or MarTech stacks preferred
Benefits
- Medical, dental and vision coverage
- 401K with company match
- Generous PTO allowance
- Life insurance
- Employee assistance
- Pet insurance
Company Overview
Vericast engages in automotive, marketing, advertising, e-commerce, telecom and intelligent media services. It was founded in 1897, and is headquartered in San Antonio, Texas, USA, with a workforce of 1001-5000 employees. Its website is https://www.vericast.com/.