Note: The job is a remote job and is open to candidates in USA. HOKA is part of Deckers Brands, which emphasizes authenticity and inclusivity in the workplace. The Senior Manager of Integrated Marketing for Apparel and Accessories will lead global marketing strategies, drive demand, and ensure a connected consumer journey across various markets.
Responsibilities
- Own the global integrated marketing strategy for key seasonal stories, product launches, and brand moments for Apparel & Accessories
- Author clear, insight-led creative and channel briefs; lead cross-functional briefings with internal Creative and agency partners
- Build global integrated GTM plans across tease/launch/sustain; deliver robust global toolkits for regional and channel teams
- Partner with DTC, Wholesale, Digital, and Brand Comms to connect storytelling across owned, earned, and paid touchpoints
- Drive alignment across Global Product, Merchandising, Consumer Insights, Marketing Operations, Sports Marketing, and Brand Experience
- Establish global-to-local ways of working, lead key gates and decision points, and partner with regional marketers to adapt plans for local calendars, channels, and cultural moments
- Define success metrics and a global scorecard with Analytics/Insights; monitor performance and consumer response across regions
- Capture local market learnings and translate them into optimizations and future-season recommendations
- Coach and develop project teams into strong 360 marketers; model inclusive leadership and build a culture of curiosity, accountability, and creative excellence
- Partner with Marketing Ops to manage scope, timing, and resourcing; ensure projects are delivered on time and within budget
Skills
- Bachelor's degree in Marketing, Communications, Business, or related field (MBA or advanced degree a plus)
- 8–10+ years of progressive experience in brand marketing, integrated marketing, or go-to-market roles within consumer goods
- Minimum of 4 years experience marketing apparel and accessories, performance apparel/footwear/accessories strongly preferred
- Proven experience leading integrated campaigns end-to-end across multiple channels and markets
- Demonstrated success influencing cross-functional partners and senior stakeholders in a matrixed global organization
- Experience managing agencies and/or internal creative teams; strong briefing and feedback capabilities
- People leadership experience (direct or strong matrix leadership), with a track record of developing talent and building team capability
- Strategic storyteller with strong consumer intuition and ability to translate insights into compelling narratives and campaign strategies
- Strong project management and operational discipline; thrives in fast-paced environments with tight timelines and multiple workstreams
- Excellent written and verbal communication; confident presenter who can simplify complexity and drive decisions
- High creative standards with the ability to balance creative ambition with business realities
- Analytical fluency—comfortable using performance data to evaluate outcomes and recommend actions
- Collaborative, optimistic, and solutions-oriented; builds trust quickly and leads through influence
Benefits
- Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
- Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
- Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
- Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
- Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
- Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
Company Overview
HOKA manufactures and provides footwear and apparel for gym and fitness. It was founded in 2009, and is headquartered in London, England, GBR, with a workforce of 51-200 employees. Its website is https://www.hoka.com.