Note: The job is a remote job and is open to candidates in USA. Ahrefs is a company that empowers people to do their best work without micromanagement. They are seeking a Brand Social Media Specialist who will craft engaging and humorous content for their social media platforms, ensuring the brand's voice is reflected accurately while driving engagement and awareness.
Responsibilities
- Own our social media presence, defining and executing the daily content strategy across key platforms like X/Twitter, LinkedIn, YouTube Community, Instagram, and Reddit
- Translate our brand's unique voice into engaging, platform-specific copy that ranges from witty and humorous to insightful and straightforward
- Stay relentlessly up-to-date with social media trends, platform changes, and emerging formats, ensuring Ahrefs' content is always relevant and ahead of the curve
- Develop and curate a steady stream of original social content based on company news, product updates, industry insights, and broader cultural moments
- Repurpose longer-form content (blog posts, videos) into concise, compelling social-first formats designed for maximum shareability and impact
- Experiment with new content types, hooks, cadences, and storytelling approaches to continuously optimise engagement and reach
- Collaborate with the broader marketing team, product, and content creators to ensure social messaging aligns with overall brand campaigns and objectives
- Monitor social performance and engagement metrics to understand what resonates and adapt strategies accordingly
Skills
- Proven experience managing social media for a brand, demonstrating a deep understanding of platform nuances and audience behaviours
- Exceptional command of language with a portfolio showcasing your ability to write concise, engaging, and often humorous social copy
- A natural instinct for current internet culture, trends, and the ability to leverage them authentically for brand communication
- Strong editorial judgment and the ability to turn complex or technical topics into simple, compelling social content
- Self-driven and autonomous: you can identify opportunities, execute ideas, and iterate without constant oversight
- Experience working in the SaaS industry or with B2B tech brands
- Familiarity with Ahrefs' tools and the SEO/marketing landscape
- Skills in basic image/video creation or editing for social media
Company Overview
Ahrefs Pte. Ltd. is a software company that develops online SEO tools and free educational materials for marketing professionals. It was founded in 2010, and is headquartered in Singapore, Central Region, SGP, with a workforce of 51-200 employees. Its website is https://ahrefs.com/about.