Note: The job is a remote job and is open to candidates in USA. Pets Sanctuary is a nonprofit organization dedicated to animal welfare, and they are seeking a Digital Content and Social Media Coordinator to enhance their social media presence. The role involves creating engaging content, managing social media campaigns, and building community relationships to drive adoptions and donations.
Responsibilities
- Create, edit, and publish engaging content across LinkedIn, Facebook, and Instagram on a consistent daily and weekly schedule
- Develop a mix of content formats including photos of rescued animals, adoption spotlights, success stories, behind the scenes posts, donor appreciation content, educational animal welfare posts, and campaign announcements
- Write compelling captions, headlines, and calls to action that are warm, human, and true to the Pets Sanctuary brand voice
- Source and edit photos and short videos of animals available for adoption and fostering, coordinating with our partner shelter network to obtain visual assets remotely
- Create dedicated social media content for animals ready for adoption or fostering, including profile posts, featured animal spotlights, and urgent appeal content for animals who have been waiting the longest
- Monitor and respond to adoption and fostering enquiries received through social media and direct interested followers to the correct application process
- Track which animals have been featured and follow up with success story content once they find their forever homes
- Plan and execute social media fundraising campaigns including annual giving campaigns, emergency fundraising appeals, and awareness campaigns tied to national animal welfare dates and events
- Create emotionally compelling campaign content that clearly communicates the impact of donations on the animals we rescue
- Monitor campaign performance and adjust content strategy based on engagement and conversion data
- Monitor all Pets Sanctuary social media accounts daily and respond to comments, messages, and mentions in a timely, warm, and on-brand manner
- Build genuine relationships with our online community of followers, donors, fosters, and adopters
- Identify and engage with animal welfare advocates, rescue organizations, and potential partners online to grow our network and visibility
- Ensure all content published across every platform is consistent with the Pets Sanctuary brand voice, visual identity, and mission
- Maintain a content calendar to plan posts in advance and ensure a steady, consistent presence across all channels
- Work directly with the leadership team to align social media activity with organizational priorities, campaigns, and announcements
- Track key performance metrics across all platforms including follower growth, engagement rate, reach, and campaign performance
- Provide regular reports to the leadership team on social media performance and make data-informed recommendations for improvement
- Stay current with social media trends, platform algorithm changes, and best practices in nonprofit and animal welfare digital communications
Skills
- Minimum 2 years of experience managing social media accounts professionally, preferably for a nonprofit, animal welfare organization, or cause-driven brand
- Proven ability to create visually compelling and emotionally engaging content that drives real audience action
- Strong writing skills with a natural ability to match brand voice and write in a warm, human, and conversational tone
- Comfortable working independently and managing your own content calendar without day-to-day supervision
- Proficiency with LinkedIn, Facebook, and Instagram including their content formats, algorithms, and best practices
- Experience with basic photo editing and graphic design tools such as Canva, Adobe Express, or similar
- Reliable high-speed internet and a professional home working environment
- Genuine passion for animal welfare and the Pets Sanctuary mission
- Experience with short-form video creation and editing for Instagram Reels or Facebook video
- Familiarity with social media scheduling tools such as Buffer, Hootsuite, or Later
- Experience running paid social media advertising campaigns
- Background in nonprofit communications, fundraising campaigns, or cause marketing
- Located in Colorado, which makes occasional in-person collaboration with the leadership team possible when needed, though this is not a requirement
Benefits
- Fully remote position with flexible working hours
- Direct collaboration with the Pets Sanctuary founding team
- The creative freedom to build and shape the digital voice of a growing nonprofit from the ground up
- Real, measurable impact on the lives of rescued animals through the content you create
- A supportive, mission-driven team that values your ideas and celebrates every win, especially the four-legged ones
Company Overview