Note: The job is a remote job and is open to candidates in USA. Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance. They are seeking a Social Media and Content Manager who can build a social presence, create engaging content, and develop strategies tailored to different platforms.
Responsibilities
- Build and own the organic social strategy for Ethos and a new brand launching soon, with distinct approaches for each platform — LinkedIn, Meta, TikTok, YouTube, and beyond
- Think platform-natively: what works on TikTok is not what works on LinkedIn, and you know the difference instinctively
- Identify and monitor KPIs per platform and use them to sharpen your approach over time
- Explore emerging channels (Reddit, Threads, and others) where our audiences live and where we haven't yet shown up
- Help create, edit, and publish high-quality content across all channels — short-form video, static, stories, reels, and long-form YouTube
- Repurpose and reimagine content made for paid social and TV, adapting it for organic without it feeling like a cut-down
- Edit with expert-level fluency in CapCut and other mobile-first social editing tools
- Develop net-new organic content that follows platform best practices and feels made for the feed, not repurposed from somewhere else
- Be comfortable on camera when the moment calls for it — you don't need a production team to make something worth watching
- Help to identify, source, contract, brief/script UGC and influencers to partner with
- You are comfortable writing copy, both long form and short
- Show up as the voice of Ethos (and our second brand) across channels — from evergreen content to company milestones and product launches to cultural moments that feel right for us
- Become an expert in the category and engage with followers, respond to comments, and build community in a way that feels genuine
- Collaborate closely with the Creative Strategy, Paid Social, and Influencer teams to keep organic and paid working together
- Build AI-powered workflows that reduce time spent on repetitive tasks and increase the volume and quality of output
- Stay current on how social platforms and AI tools are evolving and factor that into how we show up
Skills
- 3+ years of experience managing social media for a brand, ideally in a consumer tech, fintech, or DTC environment where the audience is skeptical and the creative bar is high
- You think like a journalist with a beat — you track trends, cultural moments, and platform shifts proactively and always have a point of view on what's worth acting on
- Expert-level CapCut and mobile editing skills — you can take raw footage and turn it into something scroll-stopping without a full production team
- Strong copywriter with a natural, platform-native voice — you write like a human, not a brand. You're comfortable with both long for copy and short form
- Deep platform fluency across TikTok, Instagram, LinkedIn, and YouTube — you know what performs and why on each, and you stay current
- Comfortable and confident on camera when needed
- AI-forward: you're already using AI tools in your workflow and can show examples of what that looks like in practice
- Highly organized and self-directed — you can manage a content calendar across multiple brands and channels without losing creative sharpness
- Experience working with UGC and influencers. Your comfortable negotiating a contract, creating briefs, writing scripts and talking points, and giving detailed feedback
- Genuinely curious about advertising, culture, and the internet — this is something you think about outside of work hours
Company Overview
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