Note: The job is a remote job and is open to candidates in USA. Spectrum Brands, Inc. is a leading supplier of consumer products for home, lawn, and garden markets. The Senior Sales Manager is responsible for managing a diverse sales team, executing sales strategies, and contributing to long-term planning while overseeing performance and budget accountability.
Responsibilities
- Provide direction, support, and development for a team of sales professionals, including 2+ salaried direct reports
- Lead the execution of sales strategies across departments or regions, ensuring alignment with evolving CPG market dynamics
- Offer strategic guidance on key areas such as policy, pricing, customer engagement, trade management, and channel strategy—leveraging expertise to influence decision-making and support the achievement of the Annual Operating Plan (AOP)
- Partner with cross-functional teams (e.g., Marketing, Finance, Supply Chain) to meet commercial goals and deliver on customer expectations for sales performance, service, and execution
- Oversee team performance, provide coaching and development, and make critical talent decisions, including hiring, development, and termination, as necessary
- Drive business outcomes through both individual contributors and subordinate leaders (e.g., managers or supervisors), where applicable
- Drive strategic planning and execution for assigned accounts to achieve sales, profit, and market share growth objectives
- Manage direct relationships with a wide range of customer stakeholders, including merchants, replenishment teams, and planners
- Develop and execute customer-specific Annual Operating Plans (AOP), including sales forecasts, promotional calendars, and trade spend strategies in partnership with the customer team
- Serve as a strategic advisor to internal teams by providing insights and guidance on account plans and growth opportunities
- Lead cross-functional collaboration with Demand Planning, Marketing, and Supply Chain to ensure seamless execution that meets both internal goals and customer expectations
- Coach and mentor managers and team members to build capability and improve performance
- Leverage sales, POS, and category data (e.g., Nielsen) to uncover competitive advantages and proactively manage business risks
- Develop and execute account-specific promotional plans that align with both brand objectives and retailer strategies
- Utilize data-driven insights to enhance merchandising effectiveness, in-store display execution, and seasonal program performance
- Assess the return on investment (ROI) of promotional activities and recommend optimizations based on performance results and competitive landscape analysis
- Work with Sales and Finance teams to drive trade effectiveness and efficiencies where possible
- Oversee account-level P&L management, ensuring trade spend drives profitable volume growth
- Develop and recommend pricing strategies and programs that align with both customer objectives and internal financial targets
Skills
- Proven experience as a people leader, with a strong track record of coaching, developing, and elevating direct team members. You should have direct experience managing the full employee lifecycle from hiring to performance management to career pathing
- Bachelor's degree in business, Marketing, Sales, or a related field (MBA preferred) required
- 10+ years of progressive experience in sales or commercial roles, preferably in the Consumer Goods or FMCG industry required
- Strong financial acumen and demonstrated ability to operate within and influence a commercial trade budget
- Deep understanding of consumer goods sales cycles, customer relationship management, and market dynamics
- Experience working cross-functionally with Marketing, Finance, and Supply Chain teams
- Excellent communication, negotiation, and interpersonal skills with the ability to build strong internal and external partnerships
- Role not eligible for sponsorship
- Strategic Sales & Market Planning
- Team Leadership & People Development
- Financial & Budgetary Acumen
- Organizational Influence & Policy Advisory
- Data-Informed Decision-Making
- Operational Excellence & Execution
- Proficiency in Microsoft office (Excel, PowerPoint), Power BI/Tableau and similar tools
- Individuals in/near the following locations/markets are preferred: Atlanta, GA; Charlotte, NC; St. Louis, MO; Bentonville, AR
Company Overview
WE MAKE LIVING BETTER AT HOME. Spectrum Brands is a home essentials company trusted by millions of consumers around the world. It was founded in 2007, and is headquartered in Middleton, Wisconsin, USA, with a workforce of 1001-5000 employees. Its website is http://www.spectrumbrands.com.