Note: The job is a remote job and is open to candidates in USA. Blue Acorn iCi is a digital experience partner helping global brands design, build, and optimize customer engagement. The Senior RTCDP Technical Consultant is responsible for designing and implementing data and identity solutions within Adobe's Real-Time Customer Data Platform, collaborating with various teams to enhance customer experiences.
Responsibilities
- Configure RTCDP components including identity namespaces, datasets, schemas, and mapping workflows
- Implement batch and streaming ingestion pipelines using sources, connectors, and APIs
- Set up segment definitions, audience sharing, and activation readiness checks
- Validate the end-to-end flow from ingestion → profile → segmentation → activation
- Design and implement identity stitching frameworks across CRM IDs, ECIDs, hashed emails, AAIDs, and other identifiers
- Configure identity graphs and verify stitching accuracy and profile completeness
- Troubleshoot identity-related issues including profile fragmentation, namespace conflicts, and match rate drops
- Map CRM, behavioral, transactional, and event data to XDM classes and field groups
- Implement governance, data minimization, and consent-related rules for activation
- Ensure data quality, deduplication, normalization, and schema consistency
- Build RTCDP segments (rule-based, event-based, account-based, and streaming)
- Configure and test activation destinations including: Paid media, Email, Marketing automation, Cloud export destinations
- Validate activation performance, latency, and audience accuracy
- Work with AEP Technical Consultants to align datasets, schemas, and identity requirements
- Partner with AJO Consultants to ensure journey triggers and decisioning rules receive accurate audience input
- Support CJA Consultants to align event and profile datasets for reporting
- Collaborate with Adobe and client architects to ensure system interoperability
- Evaluate ingestion success, data lineage, schema adherence, and governance compliance
- Conduct QA across segments, identities, profiles, and activation endpoints
- Identify risks tied to data completeness, identity match rates, or activation discrepancies
- Produce documentation, mappings, runbooks, and client-facing technical reports
Skills
- RTCDP (core)
- AEP (schemas, datasets, identities, sources)
- AJO (audience sharing + orchestration inputs)
- CJA (dataset readiness for reporting)
- Familiarity with AEM Assets where metadata-driven segmentation applies
- Identity stitching
- XDM schema mapping
- Event-to-profile linkage
- Governance and privacy rules
- Batch and streaming ingestion pipelines
- Integration experience across CRM systems, ad platforms, Marketo, Workfront, ESPs, and web/mobile analytics
- Experience with AEP Query Service and Data Distiller for audience analysis and enrichment
- Strong SQL and data troubleshooting skills
- Experience with cloud platforms (Azure, AWS, GCP)
- Experience in enterprise MarTech ecosystems
- Strong client-facing and documentation experience
Benefits
- Medical, dental and vision insurance
- Life insurance
- Disability
- Paid time off
- 401(k)
Company Overview