Note: The job is a remote job and is open to candidates in USA. Tapcheck is hiring a Sr. Performance Marketing Manager to own their inbound paid program end to end. This role involves managing paid search and optimizing conversion rates to drive qualified pipeline and improve overall marketing efficiency.
Responsibilities
- Own paid search as the primary pipeline engine
- Own the inbound paid program from strategy through hands-on execution, with paid search (Google Ads, Microsoft Ads) as the primary driver of qualified pipeline
- Carry a pipeline and efficiency mandate: drive Sales-accepted demos and Opportunities at an improving cost per Opp, not just lead volume
- Continuously optimize account structure, keywords, bids, budgets, ad copy, and landing pages to improve Quality Scores, conversion rates, and lead quality
- Optimize and tune LinkedIn (including InMail) as a secondary channel: tighten targeting to our ICP, cut waste, and test tactics that convert further down the funnel
- Own website conversion rate optimization for inbound paths, running iterative tests across pages, forms, and offers in partnership with Demand Gen and Web
- Ensure accurate tracking, attribution, and reporting across paid channels (GA4, Google Tag Manager, Salesforce/HubSpot)
- Deliver bi-weekly performance reporting, including performance to goal, insights, learnings, and next-step recommendations
- Partner with Demand Generation and RevOps to tie spend to pipeline and revenue, and help launch new higher-intent inbound channels as the program grows
Skills
- Spent 7+ years managing and optimizing Google Ads and Microsoft Ads in a performance-driven environment
- Built a track record of optimizing for lead quality and pipeline outcomes (MQL, SQL, Opportunity, cost per Opp), not just volume
- Developed strong proficiency in campaign analysis, keyword research, bid strategy, and budget management
- Developed strong proficiency in website CRO, including outside-the-box iterative testing on landing pages and forms
- Built working knowledge of LinkedIn Ads, including audience strategy, bidding, creative testing, and InMail
- Worked with analytics and tracking tools, including Google Analytics 4, Google Tag Manager, and CRM integrations (Salesforce and/or HubSpot)
- Built Salesforce reports and dashboards
- Applied strong analytical skills to connect channel performance to Lead, MQL, and Opportunity outcomes
- Set strategy and executed it yourself as a sole owner, driving priorities and outcomes with minimal oversight
- Stayed highly organized, detail-oriented, and disciplined in execution and reporting
- Communicated clearly in writing and verbally, especially when summarizing performance, insights, and next steps
- Built your performance-marketing experience in a B2B environment
Benefits
- Flexible PTO. No accrual caps, no counting days. Take the time you need.
- 10 paid holidays. Including both Christmas Eve and New Year's Eve.
- Comprehensive health coverage. Medical through Blue Cross Blue Shield of Texas (PPO and HDHP options, HSA-eligible with employer contribution), plus dental and vision through MetLife.
- FSA, Basic Life/AD&D, and an Employee Assistance Program (EAP).
- 401(k) with a 100% match up to 3% of your salary, through Mutual of America. Eligible after 90 days.
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