Note: The job is a remote job and is open to candidates in USA. 6sense is a company dedicated to fostering growth, retention, and efficiency, aiming to help teams and individuals reach their full potential. They are seeking a Senior Performance Marketing Manager who will lead the performance marketing strategy, manage a significant budget, and ensure impactful paid media campaigns that drive pipeline growth.
Responsibilities
- Develop and own paid media strategy across all digital channels, including SEM, paid social, programmatic display, CTV, and emerging platforms
- Lead channel planning with a full-funnel perspective, ensuring campaigns align to the buyer journey and drive qualified demand
- Manage a significant paid media budget with full accountability for pacing, allocation, ROI, and performance
- Make real-time investment decisions based on performance data, reallocating spend to maximize pipeline impact
- Oversee both direct spend and third-party vendor investments
- Run always-on paid media programs that create continuous demand generation
- Partner closely with the Revenue Marketing team to amplify key campaigns, launches, events, and strategic initiatives
- Design and execute sophisticated audience targeting strategies
- Build and optimize account-based marketing programs for priority accounts
- Develop retargeting programs that support long B2B buying cycles and keep prospects engaged
- Own performance outcomes, including MQL targets, pipeline contribution goals, and cost-per-opportunity benchmarks
- Monitor results regularly and proactively identify and address performance gaps
- Build and execute a structured testing roadmap across channels, audiences, creative approaches, and bidding strategies
- Continuously evaluate new opportunities to improve performance and expand reach
- Partner with web, growth, content, and design teams to improve conversion rates across paid traffic experiences
- Drive testing and optimization initiatives based on performance data and user behavior insights
- Leverage platform automation capabilities including Smart Bidding, AI-driven optimization, and audience expansion features
- Understand when to rely on automation and when manual intervention is required
- Manage agencies, contractors, freelancers, and platform representatives
- Establish clear expectations, accountability measures, and performance standards
- Monitor market trends, competitive activity, and emerging channel opportunities
- Use insights to strengthen targeting, messaging, and overall paid media strategy
- Deliver clear, data-driven reporting to senior stakeholders and executive leadership
- Serve as the subject matter expert for paid media performance and strategy
- Represent paid media insights in customer, prospect, and executive conversations as needed
Skills
- 7+ years of B2B performance marketing experience with end-to-end ownership of paid media programs at scale
- Demonstrated ownership of revenue-impacting metrics, including pipeline generation and demand creation performance
- Deep hands-on expertise across two or more of the following: Google Ads (Search, Display, YouTube), LinkedIn Ads, Meta, Programmatic Display, CTV/OTT
- Experience managing and optimizing six- or seven-figure annual paid media budgets
- Strong account-based marketing (ABM) experience
- Experience using platforms such as 6sense
- Strong analytical and reporting capabilities, including experience with: Salesforce, Tableau, Dreamdata, Looker, Google Analytics, Comparable reporting and attribution platforms
- Experience with conversion rate optimization (CRO) methodologies and A/B testing frameworks
- Experience managing agencies, vendors, and external partners
- Familiarity with marketing automation and CRM platforms such as Marketo, HubSpot, and Salesforce
- Ability to build reporting, analyze results, and generate actionable insights independently
- Experience in a B2B SaaS or technology company
- Enterprise software marketing experience
- Experience working in complex buying environments with long sales cycles
Benefits
- Bonus program or commission plan
- Stock options if approved by 6sense’s board
- Generous health insurance coverage
- Life, and disability insurance
- 401K employer matching program
- Paid holidays
- Self-care days
- Paid time off (PTO)
- Health coverage
- Paid parental leave
- Generous paid time-off and holidays
- Quarterly self-care days off
- Stock options
- Equipment and support you need to work and connect with your teams, at home or in one of our offices
- Numerous learning and development initiatives including access to our LinkedIn Learning platform
- Quarterly wellness education sessions to encourage self care and personal growth
- Wellness days
- ERG-hosted events
Company Overview