Note: The job is a remote job and is open to candidates in USA. Location3 is a fully remote digital marketing agency that helps enterprise and multi-location brands improve performance through scalable, data-driven marketing solutions. We’re seeking a Senior Media Strategist to lead cross-channel paid media strategy and SEM execution, driving optimization decisions and ensuring effective use of paid investments.
Responsibilities
- Lead cross-channel paid media strategy for enterprise and multi-location clients by setting the approach across paid search and applicable channels (Google Search, PMax, GDN, YouTube, DemandGen, Shopping, and Microsoft Bing), design scalable account architectures, and ensuring every campaign is built and managed to accomplish client business objectives
- Own performance end to end across your accounts by driving a disciplined optimization cadence, diagnosing the root causes behind performance shifts, and taking decisive action across structure, bidding, creative, and targeting to protect and improve results
- Manage cross-channel budgets with precision including pacing accurately, anticipating risks before they affect delivery, and recommending smart reallocations that reflect where demand and efficiency are strongest
- Own measurement integrity across your accounts through validating conversion tracking, attribution settings, and call tracking inputs, conducting proactive audits to surface gaps, and implementing advanced measurement approaches that connect paid investment to business outcomes
- Design and execute structured tests using the TELO framework (Test, Evaluate, Learn, Optimize) across ad copy, bidding strategies, audience segments, and campaign configurations. Bring the same innovative, test-and-learn mindset to new platform features and channel opportunities as they emerge
- Deliver clear, senior-level performance narratives to clients and internal stakeholders, translating account data into actionable insights, explaining what happened and why, and making prioritized recommendations that drive better outcomes
- Raise the quality of work across the team by mentoring junior practitioners, partnering with SEO, analytics, and account teams to align paid efforts with broader marketing strategy, and contributing to the SOPs, templates, and best practices that make the agency better
Skills
- 5+ years of hands-on paid search management at scale, with meaningful cross-channel exposure (paid social, programmatic, or similar) a strong plus
- Deep command of keyword strategy, match types, auction dynamics, and Smart Bidding with a demonstrated ability to connect platform levers to client business goals
- Fluency in core performance metrics (CPA/CPL, ROAS, CVR, impression share, lost impression share) and a track record of using them to drive strategic decisions, not just report on them
- Working knowledge of GTM, conversion tracking, and data feed management with broader curiosity about measurement and attribution that goes beyond the basics
- Continuous awareness of the broader digital advertising landscape that keeps you current on platform changes and emerging trends
- Proactive and account-first; you take ownership of results, spot problems before they escalate, and don't wait to be asked
- Strategic and execution-minded; comfortable setting direction and doing the in-platform work to bring it to life
- A clear, confident communicator who can translate complex performance data into recommendations that resonate with clients and internal stakeholders alike
- Highly organized with strong QA discipline and documentation habits across complex, multi-location account portfolios
- A collaborative team member who raises the work of those around them through shared learning, contributing to department standards, and helping junior practitioners grow
Benefits
- Competitive benefits including medical, dental, vision, matching 401k, wellbeing stipends, and remote work support
- Ongoing training
- Strong technology infrastructure
- Remote‑first flexibility
- Opportunities to connect through virtual events and our annual in‑person company retreat
Company Overview
Location3 is the preferred digital partner of multi-location brands and franchise systems, delivering enterprise strategy with local activation. It was founded in 1999, and is headquartered in Denver, Colorado, USA, with a workforce of 51-200 employees. Its website is https://location3.com.