Note: The job is a remote job and is open to candidates in USA. WeightWatchers is a global digital health company and the world’s #1 doctor-recommended, clinically studied behavioral weight health program. The B2B Marketing Manager will be the strategic and executional engine behind WeightWatchers for Business’s go-to-market efforts targeting employers, health plans, and payer organizations.
Responsibilities
- Support the development of the B2B marketing strategy to drive pipeline and revenue growth across employer, payer, and health plan segments
- Execute integrated go-to-market plans for new product or feature launches, including GLP-1 employer programs, virtual clinic offerings, and behavioral solutions
- Identify and segment target accounts (mid-market to enterprise employers, benefits consultants, health plan partners) and develop tailored messaging for each audience
- Manage multi-channel demand generation campaigns via email marketing, LinkedIn, paid media, webinars, and industry events
- Develop and optimize CRM journeys in platforms such as HubSpot or Salesforce Marketing Cloud to move prospects through the B2B funnel
- Track, analyze, and report on lead generation KPIs, pipeline contribution, and campaign ROI
- Equip the sales team with the messaging, tools, and collateral needed to win employer and payer accounts
- Partner closely with the commercial sales team to ensure marketing and sales alignment on target segments, messaging cadences, and account-based marketing (ABM) strategies
- Develop high-impact B2B content including white papers, case studies, ROI calculators, sales decks, email sequences, and landing pages that communicate clinical outcomes and business value in conjunction with our agency partners
- Partner with clinical and research teams to translate data (e.g., 21% average body weight reduction at 12 months) into compelling proof points for B2B buyers
- Plan and manage presence at key industry events such as BGH, The Conference Board and and health plan summits
- Develop event-specific materials, speaking proposals, and post-event lead nurture campaigns
Skills
- Bachelor's degree in Marketing, Business Administration, Communications, or related field
- 7+ years of B2B marketing experience, preferably in health tech, corporate wellness, benefits, or SaaS
- Proven track record of building and executing demand generation programs that drive measurable pipeline and revenue
- Experience marketing to HR, benefits, or employee health decision-makers at mid-market to enterprise organizations
- Proficiency with marketing automation platforms (HubSpot, Marketo, or Salesforce Marketing Cloud) and CRM tools
- Strong content writing and storytelling skills — ability to simplify complex health and clinical data for a business audience
- Familiarity with ABM (Account-Based Marketing) strategies and tools
- Data-driven mindset with experience in marketing analytics and reporting
Benefits
- Comprehensive benefits package
- Annual bonus program
- Hybrid work environment to allow our employees to find the right work-life balance
- Worker's compensation insurance for work-related injuries or illness for eligible employees
Company Overview
Company H1B Sponsorship