Note: The job is a remote job and is open to candidates in USA. Superhuman is an AI productivity platform on a mission to unlock superhuman potential in everyone. They are seeking a Senior Account Based Marketing Manager to own and scale programs targeting strategic accounts, focusing on personalized engagement to drive pipeline and revenue growth.
Responsibilities
- Own end-to-end strategy and execution of personalized programs for Superhuman’s most strategic named accounts (typically top 15-30 accounts)
- Partner with assigned AEs to develop bespoke account plans: research account priorities, map stakeholders, identify whitespace, and design tailored engagement plays
- Create hyper-personalized content and experiences — including custom landing pages, executive briefings, bespoke direct mail, and tailored event invitations
- Orchestrate multi-channel touchpoints (email, LinkedIn, paid, events, gifting, executive outreach) in close coordination with the Sales team
- Track engagement signals at the account level and activate Sales at the right moments to advance pipeline
- Design and run cluster-based programs targeting cohorts of 10–100 accounts grouped by vertical, company size, use case, or buying stage
- Build repeatable playbooks that can be scaled across segments, including messaging frameworks, content maps, and channel sequences
- Collaborate with content and design to develop segment-specific assets (industry landing pages, vertical-specific case studies, tailored nurture sequences)
- Partner with SDRs and AEs to sequence outbound and inbound touchpoints for maximum account penetration
- Define and maintain the target account list in partnership with Sales leadership and RevOps, using firmographic, technographic, and intent data
- Build and maintain account segmentation models (Tier 1 / Tier 2 / Tier 3) to prioritize resource allocation
- Develop the ABX program roadmap aligned to quarterly pipeline targets and sales priorities
- Contribute to the ABX budget allocation process, ensuring investment is focused on accounts with highest propensity to buy and expand
- Own ABX program measurement: define KPIs, build dashboards, and report on account engagement, pipeline influence, and revenue impact
- Conduct regular account-level reviews with Sales to assess program effectiveness and iterate
- Maintain a test-and-learn culture — run experiments, document findings, and continuously optimize plays
- Act as the connective tissue between Marketing and Sales, ensuring tight alignment on account priorities, messaging, and timing
- Work with RevOps to ensure ABX data flows correctly through the tech stack (CRM, MAP, intent platforms, ABM tools)
- Collaborate with Field Marketing on account-specific event strategies and executive programs
- Partner with Product Marketing to ensure ABX messaging reflects current positioning and competitive differentiation
Skills
- 6-9 years of B2B marketing experience, with at least 4–5 years focused specifically on account-based marketing or ABX
- Demonstrated experience owning 1:1 and 1:few ABX programs at a SaaS company, ideally in a high-growth or enterprise sales environment
- Proven track record of influencing pipeline and revenue through ABX programs — you can point to specific accounts won or accelerated as a result of your programs
- Experience working closely with enterprise sales teams; you are fluent in sales language and understand how deals move
- Familiarity with the ABM tech stack: tools such as 6sense, Demandbase, Terminus, Salesforce, HubSpot or Marketo, Outreach or Salesloft, and intent data platforms
- Experience with website personalization platforms (e.g., Mutiny, Folloze, or similar) for building account-specific landing pages and web experiences
- Experience building ABX programs from the ground up (not just inheriting an existing motion)
- Strategic thinker who can zoom out to set program strategy and zoom in to execute with precision
- Exceptional written communication — you can craft personalized, compelling messages for C-suite buyers that don't sound like marketing
- Strong analytical ability — comfortable pulling data, building attribution models, and making program decisions based on insights rather than gut feel
- Project management fluency — you can run multiple concurrent programs across different account tiers without dropping the ball
- Creative problem-solver who can develop differentiated plays that cut through the noise in a competitive inbox
- Collaborative team player with strong influence skills — you earn trust with Sales teams by delivering results and showing up as a true partner
Benefits
- Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
- Disability and life insurance options
- 401(k) and RRSP matching
- Paid parental leave
- 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
- Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
- Annual professional development budget and opportunities
Company Overview
Superpowers, everywhere you work. Mail, Docs, and AI that work in every app and tab. It was founded in 2009, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://superhuman.com.