Note: The job is a remote job and is open to candidates in USA. Figma is a company on a mission to make design accessible to all, and they are seeking a Product Marketing Manager, Monetization to help shape how teams buy, adopt, and scale Figma. In this role, you'll be responsible for go-to-market strategy and customer communications related to Figma's billing model and plans, supporting sales with resources and enablement to grow key accounts.
Responsibilities
- Own end-to-end product marketing efforts for Figma's billing, pricing, and monetization initiatives—including external communications, messaging, and launch strategy for plan updates and new offerings
- Craft clear, concise customer communications that help admins and buyers navigate complex changes
- Develop go-to-market strategies for product launches that help large organizations manage and scale Figma effectively—ranging from 0 → 1 initiatives to feature enhancements
- Equip Sales with the resources they need to position Figma’s Enterprise capabilities with confidence, so they can grow and win accounts
- Collaborate with the broader marketing team on integrated campaigns spanning onboarding, activation, and retention
Skills
- 5+ years of experience in product marketing with experience supporting Enterprise customers and bringing new products or monetization models to market
- Experience crafting customer-facing communications for billing, pricing, or other high-stakes product changes
- Proven track record of leading cross-functional go-to-market initiatives from strategy through execution and measurement
- Experience partnering with Product teams and driving alignment with executive partners
- Comfort with complexity—whether that's pricing models, billing logic, admin workflows, or AI features, you're willing to dig in and learn
- Experience with consumption-based or usage-based pricing models
- Background marketing to admin, IT, or procurement personas at large enterprises
- Experience with AI product marketing or marketing AI-powered features
Benefits
- Equity to employees
- Health, dental & vision
- Retirement with company contribution
- Parental leave & reproductive or family planning support
- Mental health & wellness benefits
- Generous PTO
- Company recharge days
- A learning & development stipend
- A work from home stipend
- Cell phone reimbursement
- Sales incentive pay for most sales roles
- An annual bonus plan for eligible non-sales roles
Company Overview
Figma is a collaborative design tool that enables teams to create, prototype, and test digital products on one platform. It was founded in 2012, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.figma.com.Company H1B Sponsorship
Figma has a track record of offering H1B sponsorships, with 12 in 2026, 47 in 2025, 27 in 2024, 32 in 2023, 35 in 2022, 16 in 2021, 6 in 2020. Please note that this does not guarantee sponsorship for this specific role.