Note: The job is a remote job and is open to candidates in USA. Catalyst Brands LLC is seeking a Product Manager to lead product management for Customer Loyalty capabilities and experiences. This role involves shaping and delivering a product vision and roadmap to enhance customer engagement and loyalty, as well as managing the requirements and user stories for the JCPenney customer loyalty program.
Responsibilities
- Assists manager with defining and maintaining the product vision and strategic roadmap for Loyalty capabilities evolution
- Partner with business partners to align product strategy with enterprise objectives and marketing priorities
- Lead requirements gathering sessions with business stakeholders, end-users, and technical teams. This includes, marketing partners, digital partners, customer care and store ops, third party vendors, technical team and dependent technical teams
- Document business requirements, user stories, acceptance criteria, and process flows with precision and clarity. Review with all impacted teams prior to development. Engage with architects and engineering partners to ensure solution is understood by all before execution & delivery phase
- Ensure requirements are traceable and aligned with business value delivery
- Serve as the primary liaison between marketing business, creative, technology, digital teams, customer care and store operations to ensure successful product delivery
- Partner with engineering, design, and operations teams to translate requirements into actionable solutions
- Drive alignment and manage stakeholder expectations throughout the product lifecycle
- Prioritize features and backlog items to maximize business impact and delivery efficiency
- Track progress, manage risks, and ensure timely delivery of capabilities and enhancements
- Support testing, change management, and training to enable adoption of new capabilities
- Documenting gaps for future roadmap considerations
- Communicate to all impacted teams throughout
- Monitor usage and performance of marketing platforms and tools
- Gather feedback from stakeholders to inform enhancements and future roadmap planning
- Stay current on industry best practices, emerging technologies, and trends in marketing operations and creative enablement
Skills
- Three years' experience leading product in an agile environment, with the associated processes and deliverables
- Proven ability to own the full product lifecycle—from vision and roadmap through requirements and delivery
- Direct experience with loyalty program capabilities: loyalty platforms/loyalty strategy
- Strong analytical and problem-solving skills with an ability to translate complex business needs into actionable requirements
- Excellent written and verbal communication skills; adept at stakeholder engagement across business and technology teams
- Familiarity with agile methodologies, user story writing, and backlog management
Company Overview
Catalyst Brands brings together Aéropostale, Brooks Brothers, Lucky Brand, Nautica, and JCPenney, creating an unmatched portfolio of iconic retail banners that celebrate the essence of American style. It was founded in 2025, and is headquartered in Plano, Texas, US, with a workforce of 10001+ employees. Its website is https://www.catalystbrands.com/.Company H1B Sponsorship
Catalyst Brands LLC has a track record of offering H1B sponsorships, with 8 in 2026. Please note that this does not guarantee sponsorship for this specific role.