Note: The job is a remote job and is open to candidates in USA. Nuuly is seeking a Digital Analyst, Acquisition to join the Digital Analytics team. This role focuses on analyzing marketing performance and on-site behavior to optimize acquisition paths and improve subscriber conversion rates.
Responsibilities
- Analyze how paid and organic marketing channels drive on-site behavior, connecting upstream channel performance to funnel outcomes and subscriber acquisition
- Build and own conversion path and user journey analyses - identifying which entry points, audiences, and content paths lead to the highest-quality subscribers
- Develop persona-level behavioral analysis to help marketing and merchandising teams understand how different customer segments browse, engage, and convert
- Support landing page and campaign performance analysis, evaluating how traffic sources, creative, and messaging influence funnel progression
- Partner with the Marketing Analytics team on channel attribution, incrementality, and cross-channel measurement questions that require on-site behavioral data
- Collaborate with the Digital Analytics Manager to ensure marketing-relevant events and conversion touchpoints are properly tracked
- Document analyses and data definitions clearly for use across the team
Skills
- Bachelor's degree in a quantitative, marketing, business, or related field
- 2–4 years of experience in digital analytics, marketing analytics, or a closely related role
- Strong SQL skills — able to write, read, and QA complex queries
- Familiarity with Google Analytics (GA4 experience is a strong plus)
- Experience with data visualization tools such as Looker
- Comfort working with paid media data and understanding marketing channel metrics (Meta, Google, TikTok, etc.)
- Familiarity with basic statistical concepts
- Strong communication skills with both technical and non-technical stakeholders
- Experience in e-commerce, subscription services, or retail is a plus
- Exposure to attribution concepts, A/B testing, or incrementality measurement is a plus
- Practical experience using AI/LLM tools (ChatGPT, Claude, etc.) for analytical work is a plus
Benefits
- Medical
- Dental
- Vision
- PTO
- Generous employee discounts
- Retirement savings
Company Overview
Nuuly is a clothing subscription rental experience from the Anthropologie, Free People and Urban Outfitters family. It was founded in 2019, and is headquartered in Philadelphia, Pennsylvania, USA, with a workforce of 51-200 employees. Its website is https://www.nuuly.com/.