Note: The job is a remote job and is open to candidates in USA. Saatva is the original direct-to-consumer mattress and home furnishings company, dedicated to providing healthy and restorative sleep. The Media Strategy & Measurement Manager will shape upper-funnel media investment and build measurement frameworks to understand media contributions to growth as Saatva expands its omni-channel presence.
Responsibilities
- Monitor excess share of voice (ESOV) across TV, audio, and other brand channels to inform media investment decisions
- Develop geo-level investment recommendations based on Viewing Room presence, competitive intensity, and market demand
- Identify and prioritize key Category Entry Points (moments when consumers begin thinking about purchasing a mattress) such as moving, buying a home, or starting a family. Leverage internal and external research to understand where and how these CEPs occur across audiences and markets
- Build a triangulation framework that brings together media delivery data, branded search trends, MMM outputs, and market-level demand signals to understand how media drives demand
- Assess media effectiveness using incrementality testing, MMM insights, and cross-channel measurement approaches
- Partner with agency and internal teams to refine how media impact is evaluated across channels
- Strengthen MMM inputs and translate outputs into clear guidance for budget allocation across channels and markets
- Collaborate with Retail to align media investment with Viewing Room openings and support market expansion
- Mentor performance marketing and broader marketing teammates to elevate media literacy across the organization
- Work closely with the Performance Marketing team to evolve Saatva’s omnichannel media strategy
Skills
- 4+ years of experience in media planning, strategy, or marketing analytics
- Deep TV & Streaming Expertise: Proven experience building and executing impactful plans across linear TV, streaming/CTV, and audio channels
- The 'Planner + Quant' Mindset: A rare blend of creative, innovative planning skills and heavy quantitative ability. You know how to build a beautiful campaign strategy and defend it with rigorous data
- Business Model Literacy: Experience planning for high-AOV, high-consideration products. You understand how to market an aspirational, 'affordable luxury' product across both digital and physical retail environments
- Technical Proficiency: Strong analytical skills with hands-on familiarity in MMM, incrementality testing, geo-level modeling, tracking and analyzing excess share of voice (ESOV) across TV, audio, and other brand channels
- Education: Bachelor's degree in a related field
- Experience in a Retail/DTC hybrid environment
- Background in working for a digitally native brand that has transitioned into omnichannel physical retail
- Familiarity with podcast measurement, audience segmentation, and mid-funnel creative strategy
Benefits
- Eligible for our annual bonus program.
- Comprehensive Medical, Dental, and Vision insurance.
- 401(k) with employer match and FSA/HSA/Commuter benefits.
- Generous paid vacation and time off.
- Employee Referral Bonus, discounted gym memberships, and deep discounts on Saatva products for you, your friends, and your family.
Company Overview
Saatva is a direct-to-consumer luxury mattress & home furnishings company selling online and in-stores nationwide It was founded in 2010, and is headquartered in Whitestone, New York, USA, with a workforce of 201-500 employees. Its website is https://www.saatva.com/.