Note: The job is a remote job and is open to candidates in USA. EVERSANA is a global leader in commercialization services for the life sciences industry, dedicated to improving patient lives. The Marketing Technology Technical Analyst will be responsible for building and managing data pipelines, configuring Salesforce Marketing Cloud, and ensuring data governance to enhance customer engagement and operational efficiency.
Responsibilities
- Build ETL/data pipelines to ingest, transform, and activate enterprise data in SFMC for segmentation, personalization, and automation
- Manage Contact Builder, including identity resolution, relationship modeling, and customer data architecture across CRM systems and data extensions
- Configure Salesforce Marketing Cloud (SFMC), including business units, subscriber architecture, data extensions, and automation schedules
- Troubleshoot SFMC issues involving Journey Builder, Automation Studio, APIs, and data synchronization
- Integrate CDP and enterprise systems to unify customer data and improve segmentation and activation
- Implement identity resolution and deduplication strategies to create unified customer profiles
- Design and optimize Automation Studio and Journey Builder workflows to improve engagement and operational efficiency
- Maintain data governance, compliance, and data quality across CRM and SFMC environments
- Develop event-driven marketing solutions for real-time, trigger-based customer engagement
- Create customer segmentation strategies using SQL, CRM data, and SFMC data extensions
- Integrate CRM, CDP, analytics, and marketing platforms to enable seamless data flow and campaign execution
- Support CRM migration initiatives, ensuring successful transition of data, automation, and segmentation into SFMC
Skills
- 6+ years experience with Salesforce Marketing Cloud and CRM
- Salesforce Marketing Cloud (SFMC)
- Contact Builder
- Journey Builder
- Automation Studio
- SQL
- Salesforce CRM
- Marketing Cloud Connect
- REST API
- SOAP API
- ETL
- CDP
- Data Extensions
- Identity Resolution
- Data Modeling
- Customer Segmentation
- CRM Integration
- Event-Driven Marketing
- JSON
- SFTP
- Data Governance
- Marketing Automation
Benefits
- EVERSANA is committed to providing competitive salaries and benefits for all employees.
- Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living).
- This role is eligible for hire in select U.S. locations based on business and operational considerations.
- More information about EVERSANA’s benefits package can be found at eversana.com/careers.
- EVERSANA reserves the right to modify this base salary range and benefits at any time.
- Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for EVERSANA.
- The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process.
- If reasonable accommodation is needed to participate in the interview and hiring process, please contact us at [email protected].
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