Note: The job is a remote job and is open to candidates in USA. Founder Shield is an insurtech broker focused on serving venture-backed startups, and they are seeking a Marketing Manager to drive demand generation and ABM programs. This role involves collaborating with sales leadership, managing marketing campaigns, and utilizing AI to enhance marketing operations.
Responsibilities
- Partner with sales leadership including Director of Sales to design and execute high-touch Account-Based Marketing campaigns targeting large enterprise accounts
- Lead the creation of tailored sales collateral, pitch decks, and personalized outreach copy that resonates with C-suite, Finance Execs and Founders
- Direct internal and external designers to produce high-quality visual assets for ABM sequences, ensuring brand consistency and high engagement
- Architect and optimize multi-stage lead funnels that guide prospects from cold outreach to qualified sales opportunities
- Work with advertising specialists to optimize performance-based campaigns on LinkedIn and industry-specific display networks, focusing on precision targeting for the Innovation Economy
- Create and manage personalized landing pages using A/B testing and personalization tools to increase conversion rates for specific industry segments
- Utilize performance analytics to track the buyer journey from first touch to bound policy, adjusting spend and tactics based on ROI
- Identify, evaluate, and negotiate high-impact sponsorship opportunities with industry publishers, events, and newsletters to drive top-of-funnel awareness
- Oversee and scale affiliate marketing programs, working closely with industry partners to develop mutually beneficial lead-sharing pipelines
- Coordinate marketing efforts around key industry events to maximize lead capture and brand authority within emerging sectors
- Leverage Claude, Gemini, and OpenAI to automate and enhance marketing operations, from high-volume personalized copywriting to sophisticated lead research
- Build and manage autonomous AI workflows that handle multi-step marketing tasks, such as automated prospect intent monitoring and dynamic lead scoring
- Create and maintain a library of sophisticated prompts to ensure brand voice consistency and technical accuracy across all AI-generated content
Skills
- 5+ years in marketing, with a focus on growth, performance, or demand generation
- AI Expertise: Hands-on experience building automated workflows using OpenAI (GPTs), Claude (Artifacts/Projects), or Gemini, as well as no-code automation tools (e.g., Zapier, Make) to create agentic systems
- Full-Stack Marketing Mastery: Strong understanding of the growth stack, including LinkedIn Campaign Manager, CRM (Salesforce), 6Sense, and landing page builders
- Visual & Verbal Aptitude: Exceptional copywriting skills and experience managing creative freelancers or agencies to produce professional marketing assets
- Proven ability to source, onboard, and lead freelancers or offshore agencies to scale output
- Strong track record of managing five-figure monthly ad spends and negotiating direct sponsorship deals
- Bachelor degree in marketing or communications
- Proven track record of effective growth marketing campaigns
- Experience in customer acquisition, retention marketing, and CRM (Salesforce)
- Excellent written and verbal communication skills
- Expertise in productivity and communications software (i.e., Google Docs, Microsoft Office, CRM, WordPress)
- Proficiency with Adobe Creative Cloud suite - Photoshop, Illustrator & Indesign
- Experience with project management tools such as Monday.com, Asana, Trello, Jira
- Previous experience sourcing, managing, and leading freelancers/contractors (e.g. UpWork, Fivver, Offshore agencies) to scale marketing output
- Passionate about lead generation, retention marketing, and driving ROI
- Desire to work in an entrepreneurial company and drive immediate results
- Experience in B2B SaaS, FinTech, or Insurtech is highly preferred
- Experience in a startup or high-growth environment or interest in the cannabis business and community. Not required but a plus
- Knowledge of Agile methodology is a plus
Company Overview