Note: The job is a remote job and is open to candidates in USA. FEDlogic is a people-first benefits navigation company dedicated to helping individuals and families navigate the complex landscape of federal and state benefits. The Marketing Manager will drive brand awareness and product sales by developing and executing strategic marketing plans across various channels while collaborating with different departments to enhance engagement and growth.
Responsibilities
- Create and update marketing materials for client education, training and sales support
- Internal and external presentation creation and development using both PowerPoint and Canva
- Assist in writing content in long form and short form to include articles, case studies and social media
- Develop LinkedIn marketing strategies and content for the organization and senior leadership
- Website development, admin experience and routine website maintenance
- Monitoring brand compliance expectations internally and with partnerships
- Create and implement pre, during and post event marketing initiatives
- Monitor and track success of event attendance and make recommendations of future attendance
- Develop pre and post virtual webinar marketing initiatives for client base
- Collaborate internally to develop strategies for increased engagement with the client success and development teams
- Organize and set up media experiences working with bylines, articles, scripting, and interviews
- Manage and execute email marketing campaigns through HubSpot, including audience segmentation, list hygiene, and performance tracking
- Perform other duties as assigned to support the organization
Skills
- 2-4 years of professional work-related experience with marketing, communications, and/or creative work
- Experience in Google Workspace and Microsoft Office
- Experience using Canva and/or Adobe Creative Cloud
- High School Diploma and/or GED
- Strong executive presence
- Strong communication and presentation skills
- Would prefer candidates to have previous experience in the benefits and insurance industries
- Bachelor's degree in business, marketing, or a related field is preferred
- HubSpot and Salesforce experience is a plus
Benefits
- Flexible remote work environment
- Paid Time Off (PTO) plus all federal holidays off
- Comprehensive benefits package with health, dental, vision insurance group term life, short term disability, long term disability and voluntary life plans. Numerous supplemental plans to assist employees.
- Paid maternity, paternity and adoption leave.
- Cancer Experts Now - supplemental plan
- 401(k) with matching contributions.
- Supportive and collaborative work environment.
- Opportunity to be part of a rapidly growing company dedicated to making a difference in the lives of families.
Company Overview
FEDlogic serves as an independent resource for best-in-class employers, providing more than 9 million individuals with unlimited educational guidance on federal and state benefits. It was founded in 2015, and is headquartered in Winston Salem, North Carolina, USA, with a workforce of 51-200 employees. Its website is https://fedlogicgroup.com.